The 7 Dirty Words of Internet Marketing


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   George Carlin – may he rest in peace – talked about 7 words you can’t say on TV. Well, this article is going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you.

Number 7, and one of my favorites, is “buy.” You NEVER want to tell people to BUY your book or whatever the heck it is you’re selling. Buying means you’re spending money on it, and people do NOT want to spend money … on ANYTHING.

So you want to stay away from this word at all costs. Try something like “claim” or “immediately download.” This will make them think they’re getting it for nothing.

Number 6 really applies mostly to the IM make money online niche … “earn.” You NEVER want to tell people that they can EARN money online. Earning makes is sound like there is work involved. It’s hard to earn. You want to use words like “passively acquire an income” or something like that. Make it sound easy.

Number 5 sounds like “earn” but has an extra letter at the beginning. The word is “learn.” You NEVER want to tell somebody that they’re going to LEARN something. Learning is what you did in school and it’s NOT easy. Nobody wants to learn. They want the info to magically appear in their head as if by some genie.

Number 4 is something only a dope would use when talking about their own site. The word is “scam.” When people think of a scam, they think of something illegal.

And the truth is, almost all scams ARE illegal. This is such a dirty word, you only want to use it when talking about somebody ELSE’S site. Just make sure you can prove it, unless you want to end up with a lawsuit on your hands.

Number 3 is something a lot of marketers just don’t get. It’s “spam.” This is the bane of our existence. Spammers have made Internet marketers’ lives a living hell on Earth. Because of spam, we have more regulations than we know what to do with … all of which only make marketing that much more of a pain in the arse.

Number 2 is “Ponzi.” Remember the old Ponzi schemes from way back? Well, believe it or not, they are still around and still getting shut down every single day. The last thing you want is to be associated with one of these schemes. There is only one word dirtier than “Ponzi.”

Number 1 may be the dirtiest word in all of Internet marketing. It’s the one thing that nobody wants to do. They’d rather eat bugs than do this. The word is “work.” Nobody wants to work. They just want to sit back, push a button, and watch the money fall from the sky. So never, under ANY circumstances, put on your website for your product that the prospect will have to WORK in order to see any results.

Okay, the above was a little fun for a change of pace. However, there is a lot of truth in what I’ve said. Remember it if you want to be a successful Internet marketer to avoid these 7 dirty words.

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How to Choose the Right Domain Name


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   A domain name is the web address people click on when they want to visit your website. You need to choose your domain name before you begin building your website.

Your domain should be easy to remember, tell your customers what your website is about, be inviting, and get the customer excited about visiting your website, as well as be related to the name of your business or niche.

It’s also a good idea to include keywords that help users understand what services your business provides. For example, if you own a small business called “The Baseball Card Store,” choosing the domain name BaseballCardStore.com meets all five of these criteria.

Choosing the Best Domain Name

To understand how to choose the best domain name for your website, it’s helpful to know a little bit about how people use the Internet. While there are billions of websites available online, people search for the ones they are interested in by using search engines like Google.com and Bing.com.

Google – the largest and most important search engine in the U.S. – uses a search engine algorithm that has digital “spiders” that crawl through the web constantly looking for new websites.

When a spider finds a new page, it scans the page and then indexes it according to the keywords that are included in its domain name, headline, content, and other places on the page.

Keywords are how the spider knows what the website is all about. The algorithm then compares that website with other websites with the same or similar keywords and ranks them all according to how useful it thinks the page will be to its users.

So when somebody types keywords into Google, the Search Engine Results Page (SERP) generates what it thinks are the most helpful websites based on those specific keywords.

Using Keywords in Your Domain Name

Putting the best keywords in your domain name will help get your page ranked in the Number 1 spot on the SERP for those keywords, or at least on the first page. Most people who land on that SERP will click on the top result. And hardly anybody ever goes further than the first page.

In general, the shorter your domain name, the easier it will be for people to remember. The maximum domain length is 64 characters, but for optimal results, you should limit your domain name to 15 characters or less. One way to do that is to use abbreviations, acronyms, and homophones that make your domain name brief, fun, interesting, and memorable.

The last three letters that come after the period are the suffix for your domain. They often provide information about what the website is about or where it originates. For example, domain names that end in .edu or .gov usually are owned by educational institutions or governments, respectively. And domain names that end in .ca or .uk originate in Canada or the United Kingdom, for example.

The Best Suffix

While you can buy domain names that end with many different suffixes, it’s a good idea to choose a domain name that ends in .com, because that is the default suffix that most people – about 60% – will look for automatically. Domains that end in .net are the second-most popular (14%) while .org are third (10%).

If the purpose of your website is to promote your company’s product or services or promote you or your interests, you might consider buying a domain that features your name or the name of your company. For example, ChicagoBears.com, is short, essential, and tells the website visitor what the page is all about instantly.

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Hiring a Team to Build Your Website


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   If you are going to hire outside help to build your website for you, the planning stage is probably the most important part of the entire process. That’s because planning is when all the important, global decisions are made.

Even before you bring in anybody to help you build your website, you need to make the big decisions about what should or shouldn’t be included in the site, because modifying your concept later could be a relatively expensive proposition. Once the framework of the site is built, it is more difficult to add new features or alter the overall structure.

So first, you want to determine your core goals:

• What do you hope to achieve with this website?

• Who is your target audience?

• How will you know when you have achieved these objectives?

Before you bring anybody else on board, you need a firm understanding of the exact results you want your website to produce. As you move through the website creation process, this vision will remind you of what you wanted to accomplish in the first place.

Although there will be many things that will change during the creation process – like specific design features, different applications, and your unique content – your core goals will remain constant.

Building Your Team

You are going to make the global decisions and direct your managers to implement these into action. As the head of your business, you are going to have a lot of issues that you need to resolve.

Usually, you won’t have time to deal with the thousands of details involved in your website’s creation. So you are going to need help.

Once you have settled on your website’s global core goals, it’s time to find somebody to manage your website creation for you. This project manager will then report back to you regularly with developments so you can make the biggest decisions.

It’s best to find somebody with a lot of technical experience so they can easily communicate your vision to the web designers, developers, and programmers who will actually be building your site.

Following Your Lead

The project manager will use the core goals you identified to create the first important document: the project charter. This is a concise and nontechnical document that will guide the process of creating your website.

The project charter will include critical information about goals, target audience, feature requests, and any other important information to develop your site. It’s different than your core goals in that the project charter is a constantly changing document.

That’s because experienced collaborators will be offering their suggestions and ideas about how to effectively turn your ideas into reality.

Other Important Blueprint Documents

Once you approve the project charter, your project manager can meet with web designers and developers to produce blueprints for each page.

In website creation, these blueprints are known as “wireframes,” and they include such things as diagrams of complex web applications, or workflows, and technical specifications that can guide your web development team.

The next document to consider is the site map. This defines how users will navigate your website. It includes such things as a list of pages within the site, links, and a
hierarchy of page organization.

Once these blueprint documents are completed, the project manager can then work with the technicians to begin building the first prototype of your website for your approval.
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Determining the Perfect Niche for You


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   As an Internet marketer, determining what niche you want to build your business around is one of your first decisions. It’s helpful if you know something about your niche so that you are somewhat familiar with it and your learning curve is not as steep.

For example, if you are a chicken farmer who has spent the past 20 years working on an egg farm, you probably don’t want to launch a business having to do with buying foreign currencies, especially if you have never traded in Forex in your entire life.

Rather, you probably want to consider capitalizing on your expertise and working within the poultry niche.

A good place to start is by thinking about your own passions. What sorts of things fascinate you? What could you talk about for days? If you choose a passion niche – especially for your first online marketing business – it’s easy to share your enthusiasm with others.

Do you have a hobby or interest now or have you had one in the past? Was there a job you had, an educational experience, or some sort of informal training that you could use as the foundation for building your expertise?

Benefits of Passion Niches

When you are interested in your niche, it will help to keep you from becoming bored or frustrated later. But your niche should also be something your customers are going to want as well.

What you want are niches that have a lot of customers and different types of products that can be packaged in various ways and priced in the mid- to high-price range.

Here’s an example: Assume you have always been interested in consumer electronics, which is an excellent niche. For your first product, you might choose to promote replacement parts for 3-D HDTVs that cost only $1.25.

While this would be a good product if you are the only seller of those particular parts after they have been discontinued – because you could essentially charge anything you like – in any other instance, you would need to have a huge volume in order to make a lot of money.

Because you want to work in the consumer electronics niche, a better product might be the 3-D HDTVs themselves. While they have a much bigger price tag, you could arrange to buy them through a drop shipper, and each sale could bring you commissions worth several hundreds of dollars.

Researching Your Niche

Once you’ve selected a niche that you believe has a lot of potential customers, the next step is to confirm it by conducting niche research.

Measuring the size of a niche market is as easy as going online to see if there are a lot of competing products already being offered in the niche you have selected by doing a simple Google search. Let’s keep our example of consumer electronics.

Go to Google, search “3-D HDTVs” and you will instantly discover hundreds of competing products within that same niche, meaning you have hit upon a niche with a huge potential customer base.

The main objective of niche research is to determine if there is a high demand for the types of products you want to promote. Visiting these web-based marketplaces can tell you that, because if a lot of products are being offered in your niche, that means potential buyers are plentiful.

Evaluating the Competition

To size up your competition, generally the first place to visit is Amazon, the world’s largest online retailer. While Amazon is known for selling eBooks for Kindle and other eReader devices, it actually is the marketplace for practically any type of product in the world.

So you want to search on Amazon to see what other marketers are selling that are the same or similar to the product you are considering.

Amazon also provides a lot of data you can use to develop your own marketing plan even further, such as how many similar products already are being offered for sale, which are the least and most popular, and the price range you can expect.

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Building Your List with Guest Blogging


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  Websites need traffic, and blogs are no different. People who write blogs are constantly seeking new ways to improve traffic to their websites. Some ways to do this are through advertising, using Search Engine Optimization (SEO), syndicating articles, and submitting posts to authoritative sites, such as eHow.com and About.com.
But all these take time, cost money, or both.

So an increasing number of Internet marketers are turning to guest blogging as a way of driving traffic to their own landing pages. Guest blogging is when you write a blog post and offer it to an established blogger to post on their blog. While this arrangement doesn’t cost either party any money, it can be hugely beneficial to both.

So why would you want to write on somebody else’s blog for free? And why would an established blogger want to publish your blog on their website? The answer to that question
is easy: Traffic.

Win/Win for Blogger and Guest

Guest blogging benefits both the blog’s host and the person writing the guest blog. For the guest blogger, posting on an established blog in their own marketing niche can lead to a lot of interest from the host blogger’s readers. If the guest blog provides high-value content, readers are going to want to learn more about the guest blogger.

For the host blogger, allowing a guest blogger to publish on their blog allows them to provide high-value content to their readers without having to do anything themselves, so they can enjoy the same level of traffic without having to work for it. They also enjoy the benefits of having a loyal following of readers while getting to take a day off from researching and creating original content.

Creates New Backlinks

Another benefit of guest blogging is that it allows guest bloggers to obtain new backlinks to their landing pages. Readers who find the content of their guest blog to be valuable will follow links in the “About the Author” box or another place in the guest blog back to the guest blogger’s landing page.

This also increases the value of the landing page in the eyes of the search engines – such as Google, Bing and others – especially if the host blog is considered to be an authoritative site. This increases the page ranking of the landing page on the Search Engine Results Page (SERP) for its niche.

Google and other search engines want to provide value and importance to websites which have a lot of links from authoritative sites. They distinguish these websites as reliable and trustworthy, so they rank them at or near the top of the SERP for their niche.

Selecting Guest Bloggers

Established bloggers need to choose who they allow to write guest blogs on their pages carefully. Because their readers are frequently returning to their blogs, they have a responsibility to their readers to provide high-value content that their readers can use in their everyday lives. So they need to make sure the guest blogger is both qualified to write on their blog and is going to give their readers useful information.

If the host blogger is not familiar with the guest blogger, they can research their reputation by checking with other writers in their community and networking. The host blogger can also ask the guest blogger for credentials that qualify them to write on their blog page – such as academic degrees, job experience, or relevant life experiences. They also can ask for links to previous guest blogs.

Overall, the advantages of guest blogging are numerous for both the host blogger and the guest blogger.

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4 Tips for Getting the Most from Your Email Marketing


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   There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing.

Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:

1. There’s More to Life than Opt-In Forms

While the opt-in form is one of the best ways to capture contact information, it’s not the only way. If you already own your own business, you probably already have a loyal customer base. Why not give them an incentive to give you their email address by offering special offers, discounts, or rewards?

You also can invite your social media contacts to join your list and invite them to recommend you to their social media contacts as well.

Another option is to promote your list in forums and chat rooms, or post articles or blogs related to your niche subject and include a link back to your opt-in form in the “About the Author” box. If you offer your customers something they find valuable to be a part of your subscription list, then you can grow your list very quickly.

2. Keep On Testing

A/B testing, also known as split testing, is when you send out two versions of the same email with one slight variation to see which one converts better. For example, you could send the same email with two different headlines.

Or, you could change the Call to Action slightly and record which one gives you with the best responses. From that point on, you can incorporate the successful version in future emails and achieve better results.

3. Marketing Only to People Who Want Your Products

It doesn’t do you any good to market to people who aren’t interested in your products. One way to weed out those who aren’t interested is to use a double opt-in to make certain that only people who really want to be on your list are added.

A double opt-in is when you send a second email to somebody who signs up for your list to confirm their subscription. It eliminates people who don’t really want to be on your list (and it also helps avoid spam complaints later).

You can also send another email at some point in the future – such as in six or nine months – asking your list members to confirm that they want to continue to receive emails from you.

4. You Can’t Afford to Ignore Social Media

Cross promoting your website on social media platforms like Twitter, Facebook, and Instagram increases your chances of connecting with your customers.

You can invite people on your subscription list to “Like” your Facebook Fan Page, follow you on Twitter, and add you to their Google+ Circles, for example.

This gives you the opportunity to exponentially increase your potential points of contact with your prospective customers.

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Characters and Community: The Building Blocks of Social Engagement


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   In marketing, the importance of learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. Thankfully, you’re in good hands with us.

Let’s make this navigation a bit easier, with our list of signals and road flares to better guide you down that road to success.

Training and Hiring Effective Marketers

There’s more to marketing than a piece of paper completed at a college or even a resume. Understanding of varying sorts can give you an edge when responding to your customer base. Confused? It’s ok. We’re going to explain.

Hire Characters

Did you know there is a yearly conference called the Twitter 140 Characters Conference? This annual conference, hosted by Jeff Pulver, runs with the word “character.”

On Twitter, you have the opportunity to write status and message updates with 140 characters. The conference, however, is about more than just the word count.

The word “character” refers to an anecdotal reference toward the people that possess it. It takes character to write effectively on Twitter. The conference focuses on how both words and people are characters on Twitter and it highlights several different people who are utilizing the service in unique or standout ways.

Take an example from Jet Blue. A customer tweeted, “I just travelled across the country without getting dysentery. Thanks, Jet Blue!”

A Jet Blue employee who had an extra bit of knowledge and character injected it into the customer experience. In this case, it was the pop culture knowledge of the game “Oregon Trail” which netted the witty banter to engage this customer.

Let’s look at his reply: “@Robotube: We have unlimited snacks onboard, but when you shoot a buffalo, you still only get 200 pounds of meat.” This injection of personality or character elicited further response from the customer raving about Jet Blue. Characters written by characters get engagements.

Research and Educate

Customers want to know that you do the research and education needed in order to best serve them. This may include writing articles about what is going on in their particular field of interest or something beyond that. Do your research and give them what they desire. Education is a powerful tool. Don’t forget to use it.

Know the Power of Chats

Did you know that you could easily start your own conversations with free tools online? Have a Twitter account for your company? Start a Twitter chat.

Twitter chats get attention from a variety of audiences–from entertainment to marketing to fashion and several categories in between. Take advantage of this! Twitter chats are not only a forum with built-in engagements but a place to build a community.

Community Building Blocks

Using forums such as Twitter helps build your company by promoting conversation, which is always a great thing. Using tools like Twitter and providing helpful links and other resources to educate your customers are huge points in making your community great.

Respond Fast and Often

Some of the best online customer service programs are ones that are on the ball with responses. Take Media Temple for example: They have a dedicated team for social networking that will assist customers and respond within moments of their inquiries.

A company that has a rapid and fast response rate is one that gets noticed and talked about–something you most definitely want in your corner. Respond fast to your customers and watch them be disarmed almost instantly, regardless if their reason for communicating was bad or good.

Do Not Hide from Bad Reviews

Hiding from a bad review or comment will not only make you look bad, it will also give your customers a bad taste. Customers will not only talk about the bad experience, they will also talk about the way it was handled.

Handle your bad reviews by confronting them as peacefully and proactively as possible. Do not hide reviews or delete comments. Face your fears, even in the worst circumstances.

If you’re looking for more information on effective customer communication, you can check out more here. Our site includes several different ways to navigate the marketing field and get great results from customers.

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How to Make Sure Your Website Looks Great on Tablets and Phones


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   Most businesses put a lot of time, effort, and money into making sure their website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want.

But, unfortunately, a majority of web users today aren’t using laptops or desktop computers to access the internet: They are using their mobile devices. And the kind of big, clunky websites that are designed to be viewed on a PC or laptop usually can’t be viewed and/or navigated very easily on a smart phone or tablet.

Your Customers May Already Be Clicking Off

So, if your website isn’t mobile-optimized, you could be turning away more customers than you are attracting. Mobile customers are very impatient and are less likely to stick with a website if it takes more than three seconds to load.

And if your shopping cart isn’t optimized for mobile devices, about three out of 10 customers will abandon your website in mid-purchase. Can you afford to let that many paying customers walk out your door?

Yet, mobile customers are generally more attractive than desktop web surfers because they tend to be more impulsive in their buying and spend more money per purchase than customers do on websites aimed at desktop users.

Try this experiment to see how mobile-friendly your website is: Pull out your smart phone or tablet right now and go to your web page. Does it load in less than three seconds? Is your eye instantly drawn to the primary selling points or message? Is your content easy to read and the site itself simple to navigate?
If you answered “no” to any of these questions, you may need to optimize your mobile site and capture the customers and sales you have been losing.

Technical Features

Mobile devices like smart phones and tablets are less powerful and use a different kind of operating system than PCs and laptops. To make your website load faster and offer more versatility, you may need to make sure your website includes these technical attributes:

• It uses a preferred markup language, such as WAP/WML rather than HTML.
• It can be navigated using a touch screen keyboard.
• Screen dimensions and rotation support are enabled.
• Browser capabilities include scaling, Flash, and AJAX support.
• It uses the appropriate network data speed: 3G, 4G, or 5G.
• It is optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile.

Appearance Features

One thing that all mobile devices have in common is that their screens are smaller than those of laptops or PCs, especially on smart phones, the most widely used type of mobile device among mobile-based web users. This means you have a much smaller canvas on which to work your magic.

Rather than multiple photos, images, or videos, limit your mobile site to one single one that will grab the site visitor’s attention from the moment they click on your page.

Similarly, keep your text content to the bare minimum. If you include too much text, most readers won’t be able to read it anyway.

Stay away from small buttons that are difficult to click on using mobile devices. If you must include buttons, make sure they are very large.

Be aware that the latest model tablets and even some smart phones have very high-end graphics pages, so the colors and images you include on your mobile-optimized web page are going to look different than they do on a laptop or PC. Avoid garish colors or blurry images.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

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Choose Topics that Draw Visitors to Your Website


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   Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.

That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge, and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

Would You Be Interested in Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you’d be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining, and engaging?

Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

Be Controversial … but Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience, and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listening to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hardwired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something that successful marketers have known since the beginning of time–or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal–even if your subject matter doesn’t ordinarily lend itself to being sexualized.
Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, and then give it to them.

Mimic the Most Popular Sites in Your Niche

With internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, and then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical, but you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, and then provide them with it.

One of the biggest benefits of the internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds–if not thousands–of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

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Free Marketing: Facebook and Twitter


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   Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”

You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.

Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status update on your Fan Page, it will be distributed to all of your Fans/Friends.

Collect “Likes”

The success of your free Facebook marketing program relies on your ability to gain as many Fans as possible. Start by sending invitations to “Like” your Fan Page to the social media contacts on your personal Facebook page, like family, friends, and acquaintances.

Visit their Facebook home pages, taking note of who their Friends are. Send invitations to their Friends, especially those who have the highest amount of social media contacts.

Take a look at what groups they belong to. Whenever they post a status update, always “Like” it and add a comment so you can develop your relationship with them and get them to be more interactive with your Fan Page.

Nurture Relationships with Passionate Fans

Be consistent in developing interpersonal relationships with your Friends on your Facebook Fan Page. Direct message them on Facebook or Twitter and let them know how much you enjoy their posts. Eventually, they will start paying attention to you.

Once you have nurtured a positive online relationship, you can send your Facebook Fans links to valuable content for free interspersed with periodic promotions for your products. For example, if your niche is health and fitness, you might send them a link to a 30-day plan for six-pack abs.

Make sure the specific content you send is something your contacts will value and appreciate receiving from you for free so that you can create a trust bond with them. This subconsciously will make them feel indebted to you so they will be more likely to promote future offerings from you to their social media network.

Always encourage your contacts to give your pages social approval signals whenever possible by including things like: “Like us on Facebook!” This will improve your search engine rankings.

Twitter Marketing

On Twitter, your posts are limited to 140 characters, but that’s plenty of room to include links to other websites, pictures, videos slideshows, and other media. Twitter is a fast and efficient way to get your products and services in front of a lot of people.

Twitter instantly links users to a large number of people–both who they know and who they don’t know–making it one of the most immediate and effective ways to communicate ever created.

Building Followers

The goal with Twitter is to attract as many followers as you can. Like Facebook, you should start by searching for people you know, including loyal customers, family, friends, acquaintances, co-workers, and current and former school mates. Use the search function to look for their Twitter accounts, and then follow them.

The next step is to go to their profile and see who they are following and who is following them. Look for people you either know already or who are friends of friends and follow them. Keep a careful eye out for people who have the most followers themselves and follow them. That way, if they tweet something you post, it has a better chance of going viral.

Whenever you follow somebody, they will get a notification that you are following them. Usually, people on Twitter will follow you back. When they do, your list of Twitter followers becomes populated with people who are already fans of the types of products you are promoting.

Increase your list of highly targeted prospects by searching for tweets about your niche. For example, if you are working in the high-end clothing business, simply conduct a search for “#eveningwear.”

Identify “Social Influencers”

Then all you have to do is go to the profiles of people who have recently tweeted in this niche and look at their list of followers. If they have a lot, they fall into a category known as “social influencers.” You definitely want to follow those people.

Hopefully, they will follow you back. When they do, whenever you tweet something, it will appear on their Twitter scroll. There is also the possibility they will retweet it so that their followers will see it as well.

Like Facebook, you want to find people on Twitter who are passionately interested in your niche and who have the most followers. These are the people with whom you want to build interpersonal relationships, because they can provide you access to the most prospective customers.

To get double the mileage from your efforts, link your Twitter to your Facebook and vice versa so that every time you post on one site, it automatically posts on the other.

It’s easy to do: All you need to do is follow the instructions on either site. Don’t forget to promote your Twitter feed in all the same places you promote your Facebook page.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

FREE ONLINE BUSINESS TRAINING COURSE

TOTALLY FREE ONLINE BUSINESS TRAINING COURSE
NO RISK, FREE TO GET STARTED

LEARN STEP-BY-STEP HOW TO DESIGN, BUILD, MANAGE AND MARKET A PROFITABLE ONLINE BUSINESS

100% ABSOLUTELY FREE
GET INSTANT ACCESS NOW…………..
CLICK THE BUTTON BELOW NOW FOR INSTANT ACCESS………..