See Robert Kiyosaki speak…for just $1 


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SEE ROBERT KIYOSAKI SPEAK…FOR JUST $1

Hey!

HUGE news I want to tell you about.

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- Why email marketing is the best digital business model for 2017…
- Why Copywriters are DOMINATING the internet & how you can join them…
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And so much more (go check out the event page).

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Victor

P.S. Here’s the link to the event page again - this is going to be AWESOME!

The solution to all your traffic “problems”


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Hey,

Traffic is the lifeblood of any online business.

But there are 3 problems that no one ever talks about:

  • Traffic methods are constantly changing
  • You need somewhere PROVEN to send your traffic
  • You’re losing money if you don’t build an email list

 

Well Matt Lloyd has solved all three of those problems for you with a system he calls…

Traffic Generator Pro

 

With Traffic Generator Pro, you get:

  • a 30-step training program taught by “in the trenches” traffic experts (who know what’s working NOW to get high-quality traffic)
  • a personal Traffic Coach to walk you through the 30 steps
  • access to a system that turns your traffic into immediate cash
  • Done For You lead-capture pages that will build a “cash on demand” email list for you on auto-pilot

 

Click here to watch a short video about Traffic Generator Pro.

 

To Your Success,

Victor

P.S.  To succeed online you need Traffic + Conversions. Traffic Generator Pro is the first (and only) system in the world that gets you both.

Get details here.

Facebook Monetization Methods


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 Facebook Monetization Methods

  • We will be discussing a method of monetization in Facebook that you will be able to implement, while at the same time, you’ll be able to allow it to run without you being present.
  • This means that once you’ve automated your traffic, you’ll be free to replicate this cycle in multiple niches.
  • We will primarily be talking about executing a content membership.
  • The reason we’d do it in Facebook is that you don’t need software and it is easy to administer, which means you’ll be able to turn a schedule over to an outsourcer.
  • The most important aspect of this membership strategy is keeping paid members entering at the top of your funnel.
  • In most cases, due to the ongoing maintenance, you’ll want to have ongoing income to accompany it; however, there are more monetization methods to consider.

Getting Fans to Opt-In on Facebook

  • Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer.
  • You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.
  • If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In.
  • Although there are many paid tools available, there is at least one that is free.
  • You will need to create a “form” from your autoresponder and then add it to your Fan Page.
  • Both Aweber and GetResponse have Apps that will allow you to connect your autoresponder to your Fan Page.

Opt-In Strategies on Facebook

  • One strategy suggested by Get Response is to Offer A Form Gated Resource to Your Facebook Page.
  • Here are the Apps that can help you:
  • Wishpond
  • Tabsite
  • ShortStack
  • Pagemodo
  • What you’re doing is to only provide your best content if someone chooses to Opt-in to Your list.
  • Use the Call To Action Button…
  • Add In A Prompt For People to Like Your Facebook Page Right after they Login and Provide and Incentive.

Monetizing Facebook: Create A Recurring Membership

  • You won’t have to worry about the membership site software; the trade off is manual admittance and deletion (can be handled with an outsourcer).
  • There are five elements to consider in creating your membership or mastermind…
  • FIRST, will your subject matter or niche support a Facebook Membership?
  • SECOND, what will you include in your membership and how will it help your business?
  • THIRD, what should you charge for your membership?
  • FOURTH, what will you deliver to the members?
  • FIFTH, managing the membership

Will Your Subject Matter Support a Membership?

  • One of the most important things in the monetization process is to determine what audience you’ll attack to support a recurring membership.
  • Being general about the niche won’t help you as much as going through a few simple steps to determine niche depth.
  • First, Determine if there is already a magazine about the subject matter…determine at what level in the niche there is magazine content.
  • Magazines.com
  • Onlinenewspapers.com
  • Are there products and services on Amazon, Ebay and/or Clickbank for the niche…at what level are the best selling products
  • For Example Weight Loss May be too general
  • Atkins Diet is more specific
  • Atkins Diet on a budget may be even better
  • Is the Niche Supported by Google and Google Trends?
  • Is the Niche a Pain Point or Goal Motivator (Pain is better)

Types of Paid Facebook Memberships, Products or Masterminds

  • You can administer a Facebook community by allowing your members to pay on a monthly basis.
  • This works best if you have someone that you can hand the administration of the site to.
  • You want someone to handle when someone enters
  • You want someone to handle support
  • You’ll want someone to handle when payment ceases
  • As mentioned the monthly fee is necessary to keep up the quality level by having the membership staffed.
  • Alternately, you can deliver a “product” but, you will want to have at minimum at support desk.
  • A one time fee still requires administration to deliver the product, but much less than an ongoing paid membership.
  • You may also want to administer a group coaching through webinars and live meetings;
  • Gotowebinar allows your members to talk back
  • Webinar Fusion Pro allows for instant archiving

Payment Systems for a Facebook Membership

  • Since you will be manually delivering the membership, your payment should lead to a thank you page as well as a notification to your support team.
  • You can use any of the affiliate platforms such as JVZoo, Warrior Plus or Clickbank
  • You will probably want to send your new members to a sign up page and Opt-In immediately after sale.
  • You can create sign up pages using WuFoo or Jotform…or a page system like Optimize Press/Clickfunnels
  • This will allow you to verify the membership with minimal follow up.
  • Sending buyers directly to the Facebook page to request access can and will lead to confusion if the link is shared.

Support Site for Your Membership

  • One of the underrated aspects of the success of your site will be the support that you able to offer your customers.
  • You don’t want to be in the habit of handling the support in your Facebook Group.
  • This can turn into negativity and complaining which is the death of any Facebook Group.
  • Go to Your Hosting Area and Set up an OS Ticket Free System
  • This will allow you to implement the ticket system as well as to have someone else handle the tickets (and outsourcer preferably).

Delivering Membership Content On Facebook

  • Delivering Membership content on Facebook is fairly easy if you choose to upload your videos direct to Facebook.
  • If you want your content to remain private, you will want to avoid third party systems to link to.
  • Facebook does have limits to the size of your video, so that if your content is too large, you may have to re-render down to a lower resoltution (ex. Going from 1080 to 720 or 480)
  • You can upload your Files to the file area, again…making sure that your content will be private.
  • Before you begin uploading content, make sure that your content isn’t being seen by others outside of the group…set your group to “Closed” or “Secret”

Additional Monetization Though Live Events

  • Just because you are collecting a membership fee doesn’t mean that you shouldn’t do additional monetization.
  • Make sure to give presentations for other products down in your marketing funnel.
  • Make sure to bring in higher profile individuals who can deliver high ticket content where you can be their affiliate.
  • When you have Live events, you can feel free to present other offers available.
  • You should avoid posting offers in the newsfeeds of your members on a regular basis.

Strategies for Creating A Funnel of  Facebook Based Products

  • When you are delivering Live Events, it’s easy to move buyers into other products that you can use to help them and deliver them on Facebook.
  • Consider offering group, webinar based coaching, if you haven’t done so already;
  • this can be a one time fee course ($9-$27)
  • This should be fixed term
  • Consider offering a one off price product with moderation
  • The cost should be $17-$37 because you will be moderating
  • The goal for a course like this is to get your members to moderate

Strategies Moving Members Off Facebook Into Your Marketing Funnel

  • One of the keys in making the Facebook membership a long term success is interacting with your users outside of Facebook.
  • This means that you want to make sure that they’re reading their email from you.
  • Always refer to things that are exclusive in your email and in different mediums.
  • This means that all of your content should not be on your Facebook page if you want your members to interact with you elsewhere.
  • Make sure that you have separate giveaways and live events outside of this medium.

Strategies for Replacing Members Who Quit

  • You will always have members who decide to stop paying their membership fee.
  • Working to try to keep them in your membership will cause you to make the wrong decisions and devalue the group.
  • Instead, do what you can to keep people coming in to sign up for the membership.
  • Set up an auto webinar and/or consider offering a free limited time trial.
  • Always do at least one live event where you offer the training to both members and non members.
  • Seek the positive feedback of group members, screenshot all positive posts to be used as testimonials (make sure to get their permission to use).

Conclusion

  • The real benefit of using Facebook is that the people are already there, so you are taking advantage of the traffic.
  • But you are also taking advantage of Facebook’s “gating” features for your content, as well as the delivery mechanisms.
  • Make sure to give people the opportunity join you outside of Facebook for maximum marketing opportunities.
  • If you want to monetize more, do live events in addition to your content.
  • Make sure to do some free content to take advantage of the viral nature of Facebook in addition to the webinars

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The Beginner’s Guide To Shopify


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The Beginner’s Guide To Shopify

What Is E-commerce?

The term e-commerce refers to the use of an electronic medium to carry out commercial transactions. Most of the time it refers to the sale of the product via the Internet, but the term e-commerce also covers purchasing mechanisms via the Internet. In a broadcast sense, e-commerce is anything and everything to do with buying and selling products using electronic tools including computers, PDAs and mobile phones. It also has a broad image of sites including major retail chains, small local stores, web-only stores and individuals selling on aggregate sites such as Shopify.

E-commerce is powered by web-based programs commonly called E-commerce Software or Shopping Cart Software. Most e-commerce sites are online stores which should have the following elements at the front-office level. First is an online electronic catalogue listing all products price for sale. Next is a search engine which makes it possible to locate a product easily via search criteria.

Another element is the heart of the e-commerce, which is the virtual caddy that makes it possible to trace the purchases of the client along the way and modify the quantities for each reference. However, the most important part would be to secure online payment and an order tracking system. A secure online payment is often secured by a bank via a secure transaction. On the other hand, an order tracking system allows tracking of order processing and provides information on pick-up of the package by the shipper.

When you consider what’s involved, it’s helpful to look at the two different ways people deal with e-commerce. First is the customer’s point of view. For a customer, e-commerce is all about finding and ordering the right products. Second is the merchant’s point of view. For the merchant, it’s a lot more complexed. There are several things you have to consider and third-parties such as carriers and payment processors you have to work with.

Here are just a few of the thing you will need to think about.

  1. Creating and managing a product catalogue.
  2. Drawing potential customers to your store.
  3. Taking orders from customers.
  4. Being notified when customers place orders.
  5. Accepting and processing customer payments.
  6. Charging appropriate tax on orders.
  7. Shipping ordered products.
  8. Calculating and charging shipping rates.
  9. Protecting your store from hackers.

What Is Shopify?

Shopify is a web application that allows you to create your own online store. It provides you with several templates that can be customised to meet individual users’ branding requirements and the system allows physical or digital goods to be sold. One of the key ideas behind Shopify is that users without much technical or design skills can create a store without resourcing it to a design agency or a web developer. People who are familiar with HTML and CSS will be pleased to discover that Shopify allows you to edit both.

Shopify is a hosted solution; you do not need to worry about buying web hosting or installing software onto servers. The idea is that everything you need to build and run your store happens “out of the box”. Shopify states on their website that the number of stores hosted with them to date is 200,000.

 

Identify Your Niche

Here’s a scenario: you have comeup with a great idea for your online business, but you are not ready to roll it out yet. Before you go any further, you will need to know your market. There are two basic markets you can sell to: consumers and businesses. These divisions are fairly obvious. For example, if you are selling women’s clothing, your target market is consumers; if you are selling office supplies, your target market is businesses. The narrower you can define your target market the better. This process is known as creating a niche and is the key to success.

#Make A Wish List

With whom do you want to do business with? Be as specific as you can. Identify the geographic range and the types of businesses or customers you want your business to target. If you don’t know whom you want to do business with, you can’t make the contact. In other words, you will be exhausting yourself and confusing your customers. These days, the trend is toward smaller niches. Targeting teenagers isn’t specific enough; targeting male, African American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.

#Focus

Clarify what you want to sell. Remember that you can’t be all things to all people and smaller is bigger. Your niche isn't the same as the field in which you work. For example, a retail clothing business is not a niche but a field. A more specific niche may be “maternity clothes for executive women.”

To begin this focusing process, here are some suggestions to help you:

  • Make a list of things you do best and the skills implicit in each of them.
  • List your achievements.
  • Identify the most important lessons you've learned in life.
  • Look for patterns that reveal your style or approach to resolving problems.

#Synthesize

At this stage, your niche should begin to take shape based on your ideas and the client’s needs and wants. A good niche has five qualities:

  • It takes you where you want to go—in other words, it conforms to your long-term vision.
  • Somebody else wants it—namely, customers.
  • It’s carefully planned.
  • It’s one-of-a-kind, the “only game in town.”
  • It evolves, allowing you to develop different profit centres and still retain the core business, thus ensuring long-term success.

 

Configuring Your Store

Now that you already know how to identify your niche and price your product, the next thing that you will need to study on is how to configure your store. This is an essential step to setting up your Shopify store. Setting up an online store only takes a short while, and with the features by Shopify, this can be done even faster with several clicks and a small monthly investment.

First thing’s first, before you can even start setting up and configuring your store, you will need to know the features of Shopify. Let me list them out before I get into detail:

  • Ready-made themes
  • Easy procedure to add your products
  • Customizable buy buttons with codes
  • Shipping made simple
  • A large number of extension apps to customize your store

These are some of the features which you can use to set up your store. Let’s get into each feature now.

Ready-made Themes

The best part of using Shopify as the platform to start is that you don’t need to be a coding expert or multimedia designer to design your online store. Shopify provides over 100 professionally designed themes to keep your store looking fresh, vibrant and inviting.

This is the part of the configuration that I would advise you to spend a longer time on. As we already know, people are looking at designs more than the quality of the product nowadays. Whether you like it or not, visuals always come first.

Your theme of the store represents the first impression, and it creates a powerful impact on your viewers. Use Shopify to solve the problem of designing your store, and you can easily set up a professional looking store with just a few clicks.

Easy Procedure to Add Your Products

A store isn’t complete without your products! Once you’ve set up the theme for your store, the next thing that comes to mind would be your products. This would be the most essential and exciting part, as you are going to see your store set up from scratch to a store with merchandise to start selling!

Adding products to your Shopify store is extremely easy. Even a newbie to Shopify will not find any problems uploading the product. You’ll just need to follow a simple 3-step procedure and you are done with it.

Step 1: Look for the Add a product button from the Products tab.

Step 2: Insert Product details.

  • Product name
  • Product description
  • Product image
  • Type of product
  • Vendor
  • Price

Step 3: Save Your Product!

That’s all there is to it! A simple 3-step procedure to complete the upload of your product. Once you’re done with the first one, do the same for the rest of your products.

Customizable Buy Buttons with Code

The customizable buy buttons on Shopify allows you to easily turn any website into ecommerce by embedding the buy button codes to the website. Moreover, the buy buttons are connected to your Shopify checkout. Therefore, regardless whether you are selling on your Shopify store or on your own blog, visitors will be directed to your Shopify checkout.

One thing which may be bothering you is if you want to use the buy button from Shopify, but do not wish to start a brand new store to build up your audience again. Not to worry, Shopify’s buy button isn’t limited to your Shopify store alone. You can also sell your products on your own website or wherever you’ve already built an audience online. This is the first way you can use the buy button.

The second way would be to start your own Shopify store, which includes product pages, an embedded cart, and a secure checkout. You can keep track of orders through your Shopify admin. And yes, it is still workable regardless where you sell your products. As long as you are using the Shopify buy button, you can keep track of orders with Shopify.

The customizable buy button enables you to match any webpage’s theme. You can design your own buy button according to your own style and format. They are all fully responsive and offer your customers a better experience on shopping in your store on their computers, smartphones, or tablets.

Shipping Made Simple

After you’ve set up the theme, products, and the buy buttons, you will need to configure your shipping details. Organizing and shipping the products to the customers can be troublesome. However, Shopify can make your shipping simpler!

You can set shipping to be a fixed price (based on the weight of individual products) and set extra charges for shipping out of the country. You can also select whether to charge taxes on the product and based on the product’s weight to calculate shipping.

A Large Number of Extension Apps to Customize Your Store

There is a Shopify app store with numbers of extension apps to customize your store. Whether you want to print labels, add customer reviews to your stores, or install live chats, you can find the extension on the Shopify app store.

There are paid and free apps which can be installed with just a few clicks.

 

Customizing Your Theme

Choosing a theme for your store is worth a standalone sub-topic for it. As mentioned, the theme of your store represents the first impression of your business. Once the first impression is ruined, you will not have the second chance to build up the connection with them.

People nowadays put priority in packaging. In this scenario, your packaging is the theme of your store. Hence, choosing a right theme for the store is vital. Shopify has over 100 themes to choose from, which includes a wide range of both free and paid themes.

Having logged into Shopify, visit the Theme Store. You can filter themes by paid or free; by industry; by features, and so on. This could save your time of choosing from scratch.

Once you’ve found a theme that you like, click on the theme’s sample image. Check on the theme details and reviews. When you are on the page, you will be given more information about the theme; such as whether the theme is responsive and so on.

One of the interesting features with Shopify’s theme is that you can preview it. Simply click on the ‘View Demo’ button and you’ll be able to see the whole theme live in action. If the theme comes with a few styles, you can view them all by clicking on them.

Instead of visualizing it in your mind and seeing a different result when it is the real deal, you can preview the theme before deciding to use it. If you like the theme, click on the ‘Get Theme’ button. To confirm this action, click on ‘Publish as my Shop’s Theme’.

You can switch your theme from time to time when you feel like it. After the theme has been installed, Shopify will notify you and give you the option to go to your theme manager, where you can view and customize your themes from there.

 

Optimizing Your Store

Optimizing your store plays a vital role to increase and boost traffic to your store. The more the optimization; the more likely it is for your store to appear on the search result page on search engines.

Optimization is all about keywords. You can optimize these pages:

  • Store policies
  • Store pages (About, Contact, FAQ, etc.)
  • Product listing pages
  • Product images
  • Coupon codes

First and foremost, look for a few suitable keywords in your niche. For instance, if you are selling digital products, suitable keywords will be ‘digital’, ‘e-products’, and so on. I highly recommend using Google Adwords to find suitable keywords for your niche.

Once you’ve decided on which keywords to use, fully utilize them in all the pages I’ve mentioned. Writing original content from scratch with the keywords will be the best way to optimize your store.

Avoid reusing the contents from other sites. This will not help you to increase the traffic. In contrast, it may halve the traffic to be shared between you and the other sites. It is definitely worth your time to write all the pages from scratch. After some time, you can then replicate and tweak a bit for the new pages.

Pages like the ‘About’, ‘FAQ’, and ‘Contact’ page are especially important when you are optimizing your page, because those pages are more likely to be searched. On these pages, you will want to be extra careful on:

  • Clarity and Copy
  • Search Engine Optimization
  • Missing Information

We will look into Search Engine Optimization only, because this affects the optimization of your store the most. Most of the newbies may have overlooked the SEO for the pages; your store is more likely to have many missing titles, Meta descriptions, and URLs.

When you know how to optimize these elements, it helps Google to have a better understanding on what your store is all about, as well as increases the visibility on the search result page. When the visibility of your store increases, the chances of people clicking on your links from the search results page will also increase.

 

Shopify Pricing

Shopify represents one of the cheaper ways of selling online with its starter plan. Shopify Lite costs $9 per month and allows you to sell an unlimited number of goods. However, it’s important to note that this plan does not actually allow you to construct a fully-functional store. It only allows you to sell via your Facebook page, to use Shopify in a physical location to sell goods or manage inventory, and gives you access to Shopify’s Buy Button which allows you to sell goods on an existing website or blog.

As you move up the pricing scale, you encounter the Basic for $29 per month, the Pro plan for $79 and the Unlimited plan for $179 per month. Unlike the Lite plan, all of these plans allow you to host a fully functional online store with unlimited file storage. Bandwidth is also included. There is also a Shopify Plus plan which is an enterprise grade solution designed with big businesses in mind rather than the average user; it offers advanced features regarding security, APIs and fulfilment.

Finally, it is worth mentioning that you don’t have to pay for plans on a monthly basis. Shopify offers a 10% discount on annual and a 20% discount on biennial plan when paid upfront. However, it is only worth choosing these options if you are 100% certain that Shopify is going to meet absolutely every business requirement you are likely to have for your store over the next 1 to 2 years. Otherwise, a monthly plan is a safer bet.

There are two ways to accept credit card payment on Shopify. The most straightforward way is to use Shopify Payment, which is powered by Stripes. This option is only available to a few countries. If you use this, you won’t have to worry about transaction fees. However, there is still a credit card rate to consider. You can expect to pay a rate of between 1.6% and 2.2% of each credit card transaction plus 30c.

Alternatively, you can use a third party payment gateway to process card transactions, which there are over 70 options to choose from. By using a third party payment gateway provider, you can expect to pay a percentage of a transaction fee. If you use payment gateway, Shopify will apply a transaction fee as well which is between 0.5% and 2% depending on the Shopify plan you are on.

One important thing worth noting about Shopify Payment is that is it available only for users based in the US, Canada, Australia and the UK. If you are not selling from one of those countries, you will have to use a payment gateway provider. Fortunately, Shopify works with an extensive range of well-respected payment gateways. So if you are selling outside of the aforementioned countries, you should be able to easily find one that is suitable for your location.

 

Recommended Social Media Platforms

Before I recommend any platforms to you, I would like to give a few helpful tips.

Tip #1: Look into each social media channel and determine which will work best for your business. Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. Social media may be free, but think about the value of your time!

Tip #2: Don’t sign up for EVERY social media channel because they are new or popular. Determine which is MOST relevant to your business. It is better to be excellent with one or two channels than mediocre at five or six.

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. Many people lose their business focus while becoming social. It has a negative effective on the business due to the time lost trying to come to terms with social media. A plan really helps you to stay focused.

Tip #4: Don’t get frustrated and stick with it. Social media takes an investment of your time over a sustained period in order to achieve results.

Recommended Platforms

#Facebook

This is by far the biggest social media channel. With an estimated 1.11 billion people using the site each month, 665 million active users each day, and up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet.

It’s a place people can go and leave a message, browse through business products and photos, or chat with you online. With so many targeted potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definitely be seen.

#Twitter

Twitter is full of people with things to say, and you can listen! This social media channel has an estimated 215 million active users. Twitter is not so much meant for friends and family but for people whom you actually want to communicate with. You may think the 140 character count (or the amount of words you can tweet) is limited, but when used correctly, you can reap the rewards. Twitter has proved its worth in recent years as a platform for breaking news.

Use the great hashtag feature to keep up with and be part of the latest trends and news worthy events. Twitter is also a great way to connect with your customers. If you have an unsatisfied customer, you can hear them out on Twitter, and this is your chance to excel at customer service. If you have succeeded in gaining some popularity with your Twitter account, you will know how viral Twitter can be.

#Instagram

If you’re not already aware, Instagram is a photo-sharing program. What makes Instagram different from other photo-sharing programs is that it’s a free app which can be downloaded onto iPhones and some Samsung and Android devices. It enables users to apply a variety of filters to pictures with a simple press of a button. Do not sign your business up if you are not going to use your smart phone. Though you can manage your Instagram account via your PC, you can’t upload images to Instagram without a third party tool from your PC.

Instagram is great for products, pictures of staff, and developments within your business; and using this social media channel can add the ‘we’re just human’ factor to your business. Statistics show that there are between 130 and 150 million users, but you need to understand the demographic of these users and determine if this is the right target audience for your business: The majority of users (70%) are female between the ages of 18-35.

#Pinterest

This is a tricky social media channel and you should only take it on if you have great images to share concerning your business. Your business can reap the benefits of introducing your products to an estimated 70 million (10 million in the US alone) users on Pinterest, with fabulous backlinks to your website. Businesses that produce quality visual content on Pinterest have a distinct advantage. Because of the highly visual nature of the site, quality images have a greater chance of becoming “viral” – that is, being shared and re-shared and re-shared further – to thousands of people. An image pinned by a highly-followed Pinterest member has the potential to reach millions of viewers.

 

 The Importance of Quality Image

It’s easy to say that people like pictures and leave it at that, but it’s just as important to understand why images draw us in so much more than text. You always need to understand the why of anything you do, or you will forever be stuck following endless advice rather than making your own decisions. There are two primary reasons that image marketing has become the dominant force online.

The first is as old as humankind: images have a strong emotional factor, and emotions have a powerful pull on us.

The right picture can brings out strong emotions in us, may it be compassion, joy, disgust, or even hate. This is a fact known by sociologists, psychiatrists, marketers and politicians alike. An image can convey a wide range of information or it can focus on a single thought or emotion, and it can effectively cover all of the ground in between as well. It just needs to be the right image.

The second reason is much less emotional but just as human, and that is we get bored quickly these days. We have no patience to perceive information that we want from an overloaded content. We inundate ourselves with sources and tributaries to feed our hunger for information, but we aren’t very good at building dams and other means of filtering that flow efficiently. So we try to keep from drowning ourselves, and that means that we scan things much more quickly and filter them out much more easily.

Images solve that problem. You may be old enough to remember when department store catalogues were always lying around somewhere in your home. Those catalogues were hundreds of pages, containing everything that store carried, layouts with pictures and a text description, and it succeeded in keeping us captivated.

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Top Ways to Monetize your Email List


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Top Ways to Monetize your Email List

Once you’ve built a list, it may be hard to decide how to go about making money with it. It depends on the niche you’re in, because some niches respond better to certain moneymaking methods than others. In general, however, there are a few good ways to monetize the average email list.

  1. Your Own Product – Perhaps the best way to monetize your list is to create your own product based on a need within your niche. Almost every niche can support a good information product, and you can create one yourself or outsource the creation, then sell it to your list. The best thing about doing this is that you will probably already have a certain amount of trust built up with your subscribers, so they’re more likely to trust in the quality of a product you produce yourself.

If you’re going to promote your own product, be certain it is of the highest quality. If you put out a poor quality product, your list will remember it and will be unlikely to respond to future offers.

  1. Affiliate Promotions – If you don’t want to create your own product, or if you feel it’s not something you’re currently ready or able to do, the next best thing is promoting affiliate products. Whether you promote information products or physical products, be sure you’re promoting only the highest quality products available.
  2. Membership Sites – Membership sites are another very good option, because they allow you to get recurring income. Not all niches are viable for this monetization method, but if you’re in a niche where people are particular passionate, give it a try. You’ll get money on a regular basis with very little effort. All you have to do is provide support and update once or twice per month and you will have a source of nearly passive income.
  3. Solo Ads – If your list doesn’t respond particularly well to your offers, you can always promote other people’s offers in exchange for a fee. It’s a bit like promoting affiliate products, but you just promote products for other people in exchange for a flat fee upfront rather than a commission.

There are many other ways to monetize a list, but these are some of the most popular. I would advise trying several different methods to find out what works best for your own list.

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Top Ways To Build Your Email List


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Top Ways To Build Your Email List

There are many ways to build your email list, but some are much more effective or efficient than others. We’re going to look at some of the most effective ways to build your email list.

  1. Social Marketing – Perhaps the easiest way to build a list quickly is through social marketing. Sites like Twitter.com and Facebook.com make it very simple to get a lot of traffic quickly. Not only that, but their very nature makes it possible for your offers to go viral, quickly exploding your list.
  2. Giveaways – Giveaways can be extremely useful for building your niche, especially if you are marketing to other marketers. There aren’t many giveaways available outside internet marketing, however.

You can get notifications about giveaway events by joining the email lists of many of the top marketers, as well as subscribing to IMNewsWatch.com.

  1. Joint Ventures – A fantastic way to build your list is by exchanging mailings with other marketers who have lists about the same size as yours. If you have 500 people on your list, you could fairly exchange emails with those who have 250 people (about 50% of your total) up to around 1,000 people (about twice your total).

They will email their list with your offer, and in exchange, you will email your list with theirs. Just be sure to stipulate that you won’t email just anything, because you don’t want to lose the trust of your list members.

You can find joint ventures via forums, including WarriorForum.com. Just look for their joint ventures section and post there that you’re looking to exchange emails.

  1. Guest Blogging – Guest blogging can be a remarkable way to grow your list, because you can piggyback on the success and reputation of a high-traffic blog. Just let the blogger know you want to write a high-quality article for them for free in exchange for a link to your squeeze page.

These are just a few of the best ways to grow your email list. There are many others you can try, including video marketing, article marketing, safelists, solo ads, and much more. Get creative and you’ll have a larger list in no time!

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Split Email Testing Campaigns


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Split Email Testing Campaigns

These days, most of the popular autoresponder systems have built-in split testing functions that allow you to improve your email marketing results considerably. You can test a wide variety of options, enabling you to figure out the best way to improve results.

The method for split testing varies between the different providers. Most of them should offer step-by-step tutorials on how to do it. If yours doesn’t, email them and ask them for help using the feature. They should be more than willing to help you set up an A/B split test for your list.

Let’s take a look at some of the things you should be testing in order to improve your overall email marketing results. These are just a few of the many things you could test, but they are some of the most important.

  1. Which day of the week do more people tend to open and read your emails?
  2. What time of the day are people most responsive?
  3. What type of subject line works best for your list?
  4. Which name should you use in the “From” field? Should you use your company name or your own name?
  5. Does your list prefer newsletters or offers? What type of offers do they respond best to?

Fortunately, it’s usually very simple to set up

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Quality Content for your Email List


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Quality Content for your Email List

One of the biggest hassles experienced by email marketers is coming up with quality content they can use for their subscribers. Many people can’t think of anything to say, so they say nothing at all. This is one of the worst things you can do, because your list will go “stale”. If they don’t hear from you in a long time, they will forget who you are, and they will forget why they joined your list in the first place.

There are two very simple resources for finding quality content to send to your list. You can either outsource autoresponder sequences or individual emails, or you can use PLR content.

If you want to outsource, you should try to find someone who has proven experience writing email messages. This isn’t as simple as it sounds, because most writers will not have experience with this.

I suggest posting an ad here:

http://www.warriorforum.com/wanted-members-looking-hire-you/

Mention that you’re looking to hire someone who is experienced with writing email messages and autoresponder sequences, and be sure to get samples. Make sure their samples are compelling, interesting, and offer real content to readers.

Using PLR content is also a very good option, especially outside the internet marketing niche where people aren’t as likely to have already seen the content. There are many great resources for finding PLR content.

Ideally, you want to find autoresponder content, but regular PLR articles work just fine. Just be certain the articles are well-written, free of spelling errors and obvious grammar issues, and offer real value to readers. Remember, people will think you are the one who is writing the content, so you want this content to convey your expertise in the niche you are marketing in.

Some good resources for PLR content include:

http://www.ResaleVault.com

http://www.WarriorForum.com/warrior-special-offers-forum

http://forums.DigitalPoint.com/forumdisplay.php?f=76

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List Building with Facebook Fan Pages


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   List Building with Facebook Fan Pages

Facebook has a massive amount of traffic, so it’s hard to ignore it as a potential source of free marketing. Many marketers are already taking advantage of the site, but most are not using the traffic to its fullest potential.

In order to make the best use of any traffic source, it’s important to use it efficiently. This means converting visitors into email subscribers. If you don’t get people on your email list, you will be at the mercy of the sites you’re getting traffic from.

The best way to build a list through Facebook is with Fan Pages. Fan Pages have very relaxed rules, allowing for a certain amount of marketing. In fact, marketing is generally expected on Fan Pages, as that’s part of what they are there for.

You can get additional members to your Fan Pages by using viral applications, and by advertising through Facebook ads. Obviously, the more members you have, the more people you’ll be able to get onto your email list.

To use your Fan Pages effectively, be sure to build an offer that has real value for visitors. Not only will this help increase your reputation as an expert in the niche, but it will also help give people a reason to tell other people about your offer. If it’s really good, people may tell other people about it, and you can increase your traffic virally.

If you’re offering something free that people would be happy to pay for, naturally people are going to start talking about it. This could be a preview to your own product, or a supplement to an existing product you want to market as an affiliate. It could also be some sort of standalone.

Send people to your squeeze page rather than sending them to an affiliate link or sales page. People are much more likely to respond to a freebie, even if they have to opt-in to get it, than to a sales pitch. This is especially true on Facebook, where the general community vibe is anti-marketing. You have to be subtle when marketing on Facebook, and that is perhaps the biggest thing to keep in mind.

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How to Build a List with Twitter


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   How to Build a List with Twitter

Twitter has become an incredibly popular website, with millions of people logging in daily to read tweets and post their own. It’s hard to ignore the power of such a massive website, especially when their rules are so friendly to marketers!

Of course, most people don’t make the most of their Twitter followings. They log in only occasionally, usually posting a link to their latest product offering, or they make a post or two about something irrelevant and boring. This isn’t the best way or the most productive way to use Twitter.

Building an email list is perhaps the most effective use of your Twitter marketing efforts. While they may currently be friendly to marketers, you may find that their rules change at some point in the future. Even if you had 100,000 followers, it wouldn’t do you any good if their rules suddenly changed to disallow marketing!

By building a list, you will have a resource you can continue to use for years, even if Twitter changes their rules. You will also have a “captive” audience. Rather than having to rely on people noticing your tweet among hundreds of others, you will only have to get them to open an email. This is a much more efficient way to market!

Building your list with Twitter is simple. You need to set up offers and tweet a link to your offers. Those offers should give people significant value in exchange for signing up to your list. Remember that your incentives should be something people would be willing to pay for. If you offer real value with your offers, you’ll not only inspire loyalty and trust from your subscribers, but you will also potentially get those people to tell others about your offer. When people re-tweet your offer to their own followers, you’ll expand your efforts far beyond your own list, and this is a very efficient use of your time.

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