Essential Components of a Successful Squeeze Page


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   Essential Components of a Successful Squeeze Page

Your squeeze page a very important part of your email marketing system. It’s not enough to simply throw up a page asking people to opt in. People are very suspicious of entering their email address because of spammers, so you have to give them a very good reason to opt in.

  1. The Design – There are two schools of thought about squeeze page design. Some say a beautiful design gives an air of professionalism, preferring to put a lot of effort into a really nice design. Others say a plain CSS design draws attention to the headline and other content elements. It’s a good idea to test both types to find out which one works best for you.
  2. The Headline – The headline is absolutely vital. In fact, it’s probably the most important part of a squeeze page. Your headline should generally be red, enclosed in quotes, and it should be mysterious and intriguing in order to get people to read the rest of the page.
  3. The Bullet Points – Standard sales copy shouldn’t be used on a squeeze page. You don’t want people to get bored and leave before they reach the opt-in box. Your bullet points should tell people a little about what they will get if they sign up to your list, but they should also be a bit mysterious. Curiosity is the best way to get people to sign up.
  4. The Offer – In order to get people to join your list, you need to offer them a bribe of some sort. Most people offer access to a free report, but increasingly people are offering other things such as videos or software. Don’t just offer basic information. You’ll want to give them something really valuable.

An optional component that can boost your opt-in rate is a video. A well-produced video can work very well to convince people to join your mailing list. You can convey the same information you might in your bullet points, but a video makes it easy for people who don’t like to read to find out what you’re offering.

Putting a little effort into your squeeze page will really pay off in the end. If you can double your opt-in rate, you will build your list twice as fast as you would have otherwise!

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Email Marketing Checklist


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    Email Marketing Checklist

There are a number of different things you need to do to set up an email marketing campaign. This checklist will serve as a step-by-step system that will help you set up your campaign from beginning to end.

  • Domain – First, you need a domain name for your squeeze page. This will serve not only to host your opt-in form, but also to host your downloads.
  • Hosting – If you don’t already have hosting, you’ll need to get some to host your domain. HostGator.com is a popular choice.
  • Squeeze Page Design – A good squeeze page design is essential. You can get a custom design done for under $100, or you can use a template. You could also use a clean CSS template if you don’t want to use a fancy design.
  • Squeeze Page Copy or Video – You will also need a way to lure visitors to join your list. You’ll need a really great headline, plus either a fantastic video or some very compelling bullet points.
  • Incentive Offer – You will need to offer some sort of incentive to get people to subscribe. This could be something as simple as a 10 page report that offers some “top secret” information, or as complex as a complete course of some sort.
  • Autoresponder Provider – Obviously, you will need a provider to send emails through. I suggest signing up to one of the bigger providers, as they can offer higher deliverability than smaller providers. Try aWeber.com or GetResponse.com.
  • Deliver the Incentive – You will need to build a page to send people to after they subscribe. This page will host a link to the download, as well as potentially having some sort of advertisement for your own product or an affiliate product.
  • Schedule Autoresponder Messages – Once everything else is in place, be sure to set up some messages that will be delivered every day or two for a while after someone signs up. These should offer some value, such as articles and resources, but every 3-4 messages you can include a marketing message for your own product or an affiliate offer.

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Creating a Successful Incentive Offer


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Creating a Successful Incentive Offer

The offer you make as an incentive to sign up to your email list can make or break the success of your email marketing campaign. If your offer is a good one, you can greatly increase the number of subscribers you get. If your offer is poor, you will be wasting good traffic.

A successful incentive offer is one that offers value people would happily pay for. If you think of your incentive as nothing but a “freebie”, that is the kind of value you’re likely to deliver. Instead, try to deliver a product you believe people would pay for. When people get a high-quality product they would have paid for, they are likely to think, “If his (or her) free stuff is THIS good, imagine what the paid products must be like!”

Some people just slap up a 10 page report and expect that to be good enough. Sometimes it is. If you’re offering really valuable information that most people don’t already know, it can be more than enough. However, the average short report alone isn’t usually good enough. It’s a very good idea to offer bonuses to go along with your report in an attempt to make your offer more appealing.

Either you can reveal those bonus items on your squeeze page, or you can wait to mention them until after people subscribe. You might get more opt-ins if you mention it ahead of time, but you will get more loyalty from those who do sign up if you offer it without mentioning it.

Videos have become increasingly popular as incentive offers. Many people love video content, because they find it easier to digest than reading. However, if you’re going to offer video content, be sure to offer a readable version for those who have slow internet connections or feel they can read faster than they can watch a video.

Always remember that a successful offer is about providing value people would pay for. If you do that, you will have a good opt-in rate, and you will increase the quality of the list you build.

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Choosing an Autoresponder Provider


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    Choosing an Autoresponder Provider

There are dozens of autoresponders to choose from, perhaps thousands if you count all of the small providers and self-hosted solutions. It can be tough to decide which provider to use.

There are several very popular providers to choose from, and it’s really a very good idea to go with one of them instead of a smaller provider. Larger providers have good relationships with various ISPs, which helps ensure a better deliverability rate. If no one receives your emails because they’ve been caught in a spam filter, your results will obviously be very poor. Choosing one of the popular providers will make it easier to ensure deliverability.

Pricing can vary considerably between different providers. It’s important to anticipate how many people you will likely add to your list to decide which provider is the most affordable. Most of them price based on how many people you have on your list, so you can start out small and expand as you need to.

You may also want to look at the various features each offers. Some offer different tracking features, and ways to analyze your results. This can help you improve your mailings and get better results from each one.

Perhaps the most popular autoresponder service among internet marketers is www.aWeber.com. This service has a moderate price, plenty of features, and is relatively simple for beginners to use.

Another great service provider is http://www.GetResponse.com which is very similar to aWeber.com, with similar pricing and features. It is also a very simple system to use, making it another good choice for newbies.

One provider that has recently come into popularity is MailChimp.com. Many people have flocked to this system because it’s free up to 2,000 leads, but you must read their rules carefully. Many marketers have failed to do so and lost their lists because they participated in affiliate marketing, which Mail Chimp forbids in their terms. As long as you’re willing to follow their rules, they make a good started solution and are very reasonably priced.

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EMAIL LIST MAINTENANCE


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   EMAIL LIST MAINTENANCE

How is your email list hygiene? What’s that? You didn’t know that an email list could be unhygienic?
Email list hygiene essentially means making sure that your email list is not only ‘clean’ but also targeted, engaged and effective. What you need to realize is that a mailing list’s value is not at all based on its size. You can have a huge mailing list but it can still be worth very little to you if it is filled with people who don’t read your messages and who don’t really want to be there.
A list with ‘bad hygiene’ is one that you have fought tooth and nail to build but while focusing purely on the numbers without giving any thought to whether those recipients are targeted and whether they actually want to be on your list at all.
What’s going to happen when you send that list a message? Probably the same thing that happens when you get unsolicited in your own inbox – it gets ignored. Some of these emails meanwhile are likely to be completely abandoned, meaning that the messages will simply bounce. Some users will complain, or they’ll send your email to trash. And generally, it will be a waste of your time.
But it’s actually much more destructive for you than that even…

Why Email Hygiene is So Important
Not only will poor email hygiene not work in the short term, but it can also lead to serious damage in the long term. We touched on this in a previous report where we discussed the issue of trying to avoid getting your messages sent to spam.
‘Sender reputation’ is a score that is shared between email providers and that works very similarly to a credit score. The idea is that email providers and clients share your details and how your emails are performing. If it is found that emails from your IP or domain name are consistently being blocked and consistently being ignored, then this will result in a bad sender reputation. It may even lead to you getting completely blacklisted by some providers.
And guess what? This now renders your email list almost entirely useless as none of your messages are now going to reach their recipients. If you’ve been building your mailing list up over a long time, then you will lose all that hard work because now you’re not going to be able to reach any of the contacts on said list.
Even when you do get through, if most of the people who receive your messages simply ignore them, then this will ultimately amount to a waste of your time.

Then there’s the fact that poor hygiene will damage your statistics and metrics. A big part of succeeding in email marketing – or any form of marketing for that matter – is being able to reflect on the numbers that you see when you send your messages. Ideally, you should be able to see what percentage of your messages are getting through, which types of message are most successful etc.
But if your messages aren’t getting through at all, or they’re getting through in very small numbers, then you won’t have the data to crunch. It might be that women don’t respond as well to your messages, or it might be that the women you added to your list never had any interest in your brand.
If you ever come to sell your mailing list as an exit strategy, then you’ll find that smart buyers will always want to see details like open rate etc. This means that poor email hygiene will render your mailing list effectively worthless and ultimately prevent you from getting any profit from it.
So, with all that in mind, quality is much more important than quantity when it comes to your list. And that means watching your hygiene.
So how do you go about maintaining your mailing list and keeping the quality there? Read on and let’s find out!

Top Ways to Maintain Email Hygiene
Never Buy Emails
The first and most important rule for good email hygiene is that you must never buy your emails. This is crucial because buying emails is always going to render them completely worthless to you.
If you buy a mailing list that someone else has collected, then chances are that the list will have been built using bad practices, resulting in something that won’t be effective and that is likely to already contain lots of defunct or abandoned email addresses.
But even if the mailing list you buy has been built with the utmost care and attention, the fact remains that it’s not your mailing list. This is not a mailing list filled with people who love your brand and who were won over by your amazing content. And that matters because that is the kind of list that is ultimately going to result in conversions.
If you signed up to a mailing list called ‘Health Forever’ then you are going to ignore messages from ‘Fitness Planet’ because you have no reason to trust that brand. You might even be offended at the fact that you are receiving messages from someone you never invited to contact you.
So, rule one is never buy emails.

Use Double Opt-In
A double opt-in is a two-step process for getting people to sign up to your mailing list. This essentially means that all new users will need to first sign up and then respond to a confirmation email.
Many people will initially balk at this idea. Of course, by introducing an extra step during the sign-up process, you are actually going to deter some people from signing up who otherwise might have.
But at the same time, having a double opt-in process means that you will only get people who are really committed to your brand. It means that if someone never checks their email, or if they are only in it to get your freebie, they will be filtered out by the process.
More importantly, double opt-in prevents people from accidentally miss-typing their emails when they sign up and it ensures that they don’t use fake addresses. It also means that you won’t get robots signing up and then responding to your messages with spam.
All of this results in a mailing list with a significantly higher open-rate and much lower bounce rate.

Avoid Overly Tempting Incentives
One of the primary strategies that many marketers use in order to grow their mailing lists, is to offer some kind of incentive. Usually, this will be a free ebook or possibly a free report, and that in turn will provide some kind of value in exchange for the member signing up.
However, if you make this incentive too tempting, then you will get a situation where people are signing up purely because they want to get the free stuff and who have zero interest in the messages you send subsequently.
The best incentive is one designed to simply encourage someone to sign up who might otherwise have been on the fence. The idea is to provide a slight nudge to get someone to come to the right decision when they were already considering it.
Better yet, is to use some kind of incentive that encourages the recipients to answer their emails. For example, this might mean that your new signees sign up for a mailing list with useful and interesting news. Or it might mean that your subscribers sign up to enter some kind of raffle. Or perhaps it’s an online course?
Whichever of these options you pick, you have now created a situation where people will be eager to sign up and will then be motivated to look out for every message you send – creating a much more engaged list.

Look at Your Stats
If you log into your Autoresponder of choice, you’ll find that you have the option to look at specific stats for your messages. These will include stats about your most recent messages and will let you see such things as the number of messages that got delivered and the stats that you received about that.
This will show you the open rates as well as which users are clicking on your links etc.
This is important firstly because it will let you see which of your subscribers are never clicking on anything and never opening your messages. These are your least engaged subscribers and the easy solution is just to remove those members from your list.
It’s also important because it will allow you to see which of your emails worked best. Which kinds of headlines grab attention the best? What times are your emails most successful?
Once you’ve figured this out, the next step of course I to do more of that.

Re-Engage Your Subscribers
Before you go ahead and delete all of those unengaged subscribers though, it can be a good idea to first try and win them back however you can. See if you can ‘re-engage’ those disconnected subscribers and get them to sit up and pay attention to your mailing list again.
One excellent way to do this is to do a giveaway. This means offering your subscribers something for free and making that very apparent right in the subject line. Mention in that heading that you have a free gift they can download and direct them to where they can find that – it’s a great way to get people to wake up and to win over good will.
Another tip is to just try switching tack with your mailing list. That means trying a different approach from what you usually use, as this will help to make your recipients see you in a different way. For example, if your emails are usually very ‘newsletter like’ with lots of images and links, then why not try something a little more simple and casual? Likewise, if your messages are normally brief updates, then how about sending something that’s a bit more formal? This can help your message to stand out and grab attention, potentially re-awakening interest in what you’re doing.

Target Your List Building Activities
When building your list, it’s important to think about how you’re marketing it, how you’re presenting it and how you’re selling it to your audience. In other words, you need to ensure that your list marketing is targeting to the right kind of recipient so that the people who sign up are the right age, right sex and have the right interests. If you use Facebook ads for instance, then this is a very easy way to think about that.

Be Consistent
Be consistent with your messaging and make sure that you are sending your messages weekly or monthly and with a similar style. This will ensure that your audience knows what to expect from you and when and it will help you to keep your audience engaged and more effectively weed out the people who aren’t at all interested.

Provide Value
As with most things in internet marketing, the most important tip is simply to ensure you are providing value. Make sure that the content in your emails is good and that people really want to read it.
This will ensure that people sign up for the right reasons. It will ensure that they keep reading and it will generally help you to keep growing and avoid stagnation.

What you mustn’t do is to ignore your email list for long periods of time, to send out spam or to consistently market toward your audience. This is a quick way to lose the contacts that would otherwise have been high value subscribers and it can completely destroy your email marketing efforts.
Follow all these tips and you’ll keep a clean list, filled with people who are excited and grateful to receive your messages. It is MUCH better to have an email list with 10 people who love your site than it is to have a mailing list with 1,000,000 people who don’t care about it at all!

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YOUR GUIDE TO EMAIL DELIVERABILITY


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   GETTING INBOXED – YOUR GUIDE TO EMAIL DELIVERABILITY

As an email marketer, your job is to write highly engaging contact that will grab the attention of your readers and make them want to click and then keep on reading. That means you need to know how to write a great subject heading that really jumps out at the reader and it means you need to know how to write a fantastic email body that provides value and makes the reader glad they decided to click!
But none of this is going to be worth anything if you don’t also know how to get your message into the inboxes of your readers. This is absolutely essentially, seeing as you can’t very well build trust or make conversions if none of your emails get read!
Before your subject line can have any impact on your readers, it first absolutely needs to make it into their inboxes. Even the most eye-grabbing heading in the world won’t work if it doesn’t get seen.
Problem is, there are quite a few challenges that you will face if you want your messages to show up in the inboxes of your contacts.
The first and most obvious challenge is the spam filter. Spam filters are built into pretty much every single email client and their job is to make sure that our mailboxes are filled to the brim with spam trying to sell us Viagra and handbags, or ‘Nigerian princes’ that are giving us millions of dollars…

Problem is, these spam filters can be a little too effective sometimes and end up blocking content that the recipients actually agreed to receive – just like your messages!
This is one issue. The other issue is the fact that most inboxes are now divided into multiple sections. These days, providers like Google Mail and Outlook will divide messages into ‘Primary’, ‘Social’, ‘Marketing’ and other subcategories. Users can create their own categories sometimes too.
The idea behind this is that it prevents us from getting notifications every single time that we get a new message from Facebook or every single time we get any kind of new sales attempt.
This is useful for most of us as we would otherwise be inundated with messages throughout the day. However, it is actually not such good news for us marketers because the fact of the matter is that few people will check their ‘social’ inbox on a regular basis and the same goes for the ‘promotions’ inbox. Think back to your own use, when was the last time you clicked on one of these?
That means that to all extents and purposes, it’s not much better getting messages into ‘Social’ than it is getting them into ‘Spam’!.
In this report, we’ll look at how you can not only avoid the spam folder but also get yourself into the ‘Primary’ folder!

How to Avoid the Spam Folder
First, let’s start with the basics and look at how you can avoid the spam folder.
We need to think like a programmer here and consider the way that the filter has been designed and what tools it might use. A good place to start is by asking what the folder is for. What is the objective of the spam filter?
The answers are:
a) To keep out unwanted marketing messages that were unsolicited
b) To keep us safe from viruses and phishing scams

If you’ve been following the advice I’ve been sharing in these reports, then your mailing list should be filled with contacts that actively invited you to contact them. In other words, it shouldn’t involve sending unsolicited messages at all.
And what this means is that you don’t belong in the spam folder. So that’s nice to know!
But there are a few things that might end up making the filter mistake you for spam. One such thing is the inclusion of certain key words. The spam folder looks for keywords like ‘shopping’,‘buy’, ‘free’, ‘Viagra’ etc. and will then block those emails on that basis. Think of this like ‘reverse SEO’ and after you’ve written your message, scan through to check for any words that might look like spam.
Similarly, you also need to avoid trying to use cheap tactics to get readers to look at your subject line. Avoid using multiple exclamation marks or all-caps as these are things most people don’t want in their subject line and that might look like spam.
In order to protect users from viruses and other types of attack, spam filters will also look for other tell-tale signs. These include things like very long documents and certainly attachments. You also need to be careful about using images – because spam filters can’t read what the image is of, it might treat it suspiciously.
Of course, it is okay to use images in some cases, but avoid large image files and make sure that there is a good ratio of text to images.
To an extent, it is impossible to be 100% certain that you have effectively managed to avoid the spam filters. The best thing to do then is to write in a way that is natural and that offers value to the reader and then to just hope that the spam filter sees that.

Email Sender Reputation
There’s another big factor that can have a large hand in affecting your deliverability and this is something called your ‘email sender reputation’. Essentially, the email sending reputation works a lot like a credit score. This is a score that is shared between email providers that will allow them to get an idea of the kind of content you are sending. If you have a bad sending reputation, then it means that you’ve sent lots of spam emails in the past and you are going to be much more likely to be blocked or dropped in the spam box.
But if you send a lot of high quality emails that get read and provide value, then your sending reputation will be good and that means your message will be much more likely to get let in and you’ll be much more likely to get read.
The first thing you need to do is to try to ascertain what your score might be like in the first place. This score is tied to your domain, so it’s important that it’s good or you’ll need to set up an entirely new email address and transfer your contacts over – which will in turn confuse your subscribers and hurt you badly.
Take a look at your open rates. The industry standard open rate is around 20%, so if yours are much lower and have been diminishing over time, this is a bad sign.
If you are concerned, then you can try using a number of different sites and tools such as ‘Return Path’. These claim to be able to give you a reliable score but often it will be clear simply from your statistics.

How to Improve Your Sender Score
So how do you go about improving your score?
One of the first and most important things to do is to look for the email addresses that are bouncing and to remove them from your list. These are the people that have either closed down their email or that sometimes used a fake account when they signed up (this is why it’s very important to use double-opt-in when set-up your mailing list). When an email bounces it hurts your sender reputation, so it’s very crucial that you keep on checking which accounts aren’t working and you remove them from your list.
Almost as bad as returned and bounced emails are emails that never get opened. This is why it’s so important to ensure that you use subject lines that engage your audience and that you build trust with your subscribers so that they want to hear from you in future.
A lot of this comes from forgetting all of the attempts to ‘hack the system’ and instead just concentrating on delivering value for your end users.

Of course, getting blocked is also very bad for your score, as is receiving a complaint. Once more this points to the importance of quality over quantity when it comes to your contacts. You need to build lists that are filled with people who want to hear from you and who love your content. You need to avoid inundating people with nonsense they never asked for and that is just trying to ram sales down their throats.
The worst case scenario is that you get blacklisted. There are various sites that will help you to see if you’re on a blacklist and if so, then you’ll either need to contact the owner of the site that blacklisted you to try and get yourself removed or just set up a new email address. At this point, that is probably the best strategy.
One trick that some email marketing will use is to ‘warm up’ their IP address/domain name. You do this when you start out by sending your emails out only to your best contacts – people that you know will open your messages. This way, you can get some good metrics out there early on and keep on impressing as you build momentum. For a similar reason, it is always a good idea to get your friends and family to sign up to your mailing lists and to ask them to actually open your messages and read them!
Finally, try to ensure that your messages are sent regularly and consistently. This is another good sign and it’s something that both your recipients and the email clients appreciate.

Getting Into the Main Inbox
Now your final challenge is to try and get your messages into the ‘Primary’ inbox rather than social or marketing.
There are a few small tricks that you can use to increase your chances of getting into this inbox.
One is simply to mention the recipient by name. This is a feature that most autoresponders will offer and its benefits go beyond just improving the friendly tone of your messages.
Similarly, it’s a good idea to try and structure your messages like a letter, rather than structuring them like a newsletter. That means writing the person’s name followed by a comma and then talking about the things you’d like to let them know.
Again, images can be iffy here. Many sites recommend removing them entirely but looking at my primary inbox right now, several messages with images attached have made it through. The take-home is probably just to use images sparingly and knowing the risks that they represent.
Try not to include more than one link, keep all your messages nice and short and don’t try and sell anything – it’s super hard to sell things without using any of those negative keywords that we touched on.

But you know what the VERY best way to avoid the Social inbox and the spam filter is? The very best way to make sure that your readers are actually receiving your messages?
That’s just to ask them to consider adding you to their primary inbox. That sounds pretty simple but it’s something that a ton of marketers forget – just like they forget that they can ask people in their posts to sign up for the mailing list.
So, just mention in your email that you want to make sure your readers get your messages and that you’d really appreciate it if they would add you to their primary inbox and ‘whitelist’ future messages for you.
You can even tie this in with the sign up process: if you use a double opt-in, then mention to your readers that they need to look for the confirmation inbox in their spam folders and other inboxes and that they might want to consider whitelisting you at that point to ensure that they don’t miss future correspondence from you.
Nothing is foolproof, but if you keep all of these tips in mind and ensure you are delivering great value then your likelihood of getting seen will go up immensely. Good luck!

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EMAIL LIST SEGMENTATION


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   EMAIL LIST SEGMENTATION

In the first report, we discussed the importance of email marketing and what made it so powerful even when compared to other effective forms of marketing. What we learned is that email marketing is not only more direct and more personal, but also a method that gives you a lot more control over the nature of your messages and the way you interact with your readers.
And one of the single most important aspects of that is list segmentation. List segmentation allows you to group the contacts that you are messaging into useful groups that can help you to better target your messaging going forward. In this post, we’ll take a look at the different strategies this can include and how you should go about executing them.

Targeting by Demographics
The first and most obvious way that you might segment your list is the same as you might consider focusing on specific targets for any other form of marketing – by demographic.
This is simple: you find out the names, the ages, the locations and the genders of your different subscribers and using that information, you then make sure that you are sending the right messages to the right people. The objective is to avoid ever sending anyone an email that they are completely unlikely to be interested in – so no trying to sell wedding dresses to young men.

Targeting is incredibly important when it comes to any form of marketing for this very reason – it allows you to decide precisely who sees each message and thereby to greatly enhance the chances of getting a conversion – convincing that person that they should follow the links and maybe buy the products you’re discussing.
This actually goes even further when it’s email marketing you’re talking about though. One reason for this is that in email marketing, you need to ensure that you are consistently delivering quality and value and that means ensuring that the messages are relevant to the people receiving them.
If you keep receiving messages that have nothing to do with you, chances are that you’re eventually going to completely unsubscribe. By making sure this doesn’t happen, you ensure that people aren’t as likely to leave your mailing list.

How to Segment Your Audience
The next question is how you go about segmenting your audience in the first place. How do you collect all this information?
The answer is through your opt-in form, but there is a very delicate balance you need to walk here. If your opt-in form contains too many questions and asks for too much data, this can end up forming an unnecessary barrier between your potential subscribers and you. Either this is going to seem like a little bit too much work for the sake of signing up to a mailing list (which many people are dubious to do at the best of times) or it is going to seem like an invasion of privacy.
What you can likely get away with is just one or two questions such as gender, or perhaps age. The key then is to think about which questions are the most important for the sake of your particular campaign. Consider that your demographic information is on a tight budget… what is the most valuable to you?
Note as well that you can always get more information from specific users at a later date. You could do this by inviting your subscribers to take part in a survey (possibly in exchange for some kind of reward), or you could wait until they buy and then get information from there (such as their delivery address). You can also work out information through extrapolation. For instance, someone called Gary is probably male! Just make sure that whichever autoresponder you choose to use allows you to add this additional information later on as you go.

Finally, consider using multiple mailing lists. This is a very straightforward way to segment your contacts lists and means that you can keep your messages more niche. Instead of having a single messaging list on your site, why not have several? Or perhaps have multiple different websites, each with their own mailing lists.
So be careful about how you go about collecting data, but definitely look into doing it as it can be incredibly valuable going forward.
But while this is a very effective method, it is only one of several strategies that you can use involving segmentation.

The Way to Think About Your Subscribers and Leads
First, let’s take a look at what a lead is and so what a landing page really is and how you need to think about it. Essentially, your landing page is a vehicle through which you are going to be converting ‘cold leads’ into ‘warm leads’ and ‘hot leads’.
A cold lead is someone that you’ve never contacted before and that is discovering your brand for the first time. This is why it’s called ‘cold calling’ – you are literally calling your cold leads. A warm lead is someone who has shown an interest in your brand and who has potentially given you the permission to contact them.
Finally, a hot lead is a lead that is ready to convert. A hot lead might also be someone that has bought in the past, or that has asked for more information about a product.
The thing to keep in mind, is that you cannot convert someone directly from being a cold lead to being a hot lead. That is why email marketing is so important because it is what gives us the opportunity to trigger that next step where you warm our cold leads up. This is what preps a lead to be able to buy from us and where we start to convert them into buyers.

If we try and sell to them as soon as they land on our web page, then they will get frustrated at our lack of interest in providing value and look at the site as spam. Wouldn’t you, after all?
But if we don’t attempt to hook the reader in at all, then they will likely simply leave the site and not come back! This is even worse in many ways.
The best way to think about this is to compare it to dating. Imagine that you see a woman/man that you’re attracted to in a bar. This person is your cold lead.
Now if you were to walk up to them and ask if they’d like to go on a date with you, or if they’d like to sleep with you, they would probably slap you. That’s because you’re trying to convert them into a hot lead directly.
And if you talk to them but don’t ask them for their number, then they’ll leave and you’ll never see them again. That’s because you never made the transition – they stayed cold.
But if you ask for their number, then you can contact them, build up a relationship and get them interested in you as a person.

Now they’re a warm lead and now they’ll be much more susceptible to any requests for a date in future.
This is the exact same thing as collecting an email address before you try to sell to someone. It lets you build that all important relationship, it lets them learn about who you are and it lets them see why they should be interested in what you have to offer – and that they can trust you.
Why would a woman (or man) accept an offer for the date if they know nothing at all about you?
And why would someone buy from you if they’ve never heard of you before and they have zero reason to trust that you’re selling great products?
So, your landing page is crucial because it is what will allow you to build on your initial impressions and to create a relationship to the point where you can try and sell something.
Using This to Your Advantage
So, this is why the notion of ‘types of leads’ is such an important one. But how do you use that to your advantage in your campaign? And what does it have to do with list segmentation?

Well, the exciting part is that most autoresponders actually allow you to segment your list based on what kind of lead they are. This means that you can automatically sort your readers into cold, warm and hot leads and then only attempt to sell to the leads that are most likely to want to buy from you.
How can you know this? Simple: the autoresponder will calculate it on the basis of behaviour. Using cookies stored on users’ computers, it is possible for your autoresponder to see who is most engaged in your content. For example, you might create a separate category for those users that read every single one of your messages and linger there for a long time, and then another for those users that never open any of your messages at all.
Likewise, you might be able to see which of your users have actually visited your site and looked at certain items in your store. These users that have lingered over items have likely considered buying them and thus might be ready for just that extra little ‘push’.
And then there are the leads that have actually purchased from you in the past. These are particularly useful to separate from the pack because they have demonstrated an interest in what you sell and a willingness to pay. They’ve also already gone through the rigmarole of having entered their details and they know they can trust you (assuming you fulfilled their order on time and in good condition).

In other words, these readers are considerably more likely to be willing to buy from you again. But at the same time, it’s also important to make sure that you have a note of what it is that they bought – because of course they are unlikely to want to purchase the same thing off of you twice and you need to ensure that you aren’t constantly try to push the same item on them.
By using this information, you can then use segmentation in order to gradually move readers from cold to warm to hot. You can try using every trick up your sleeve (all of which will have been learned from these reports!) and then eventually you can get them more and more interested in what you have to say. Once they begin actively reading every message that you send them and once they start visiting your site to look at your products then you know that they’re likely to be interested in buying from you and it’s okay to go ahead and try to convert.
Oh and of course there are many more uses for this powerful feature too. For one, you can use this same data in order to look at which types of users are the most engaged and which types of emails are the most effective at increasing engagement.

In other words, which leads are the warmest? The women or the men? Which convert most often? Knowing this can help you to target your future marketing activities better.
Likewise, you can use this information in order to create entirely automated autoresponder sequences. These are sequences of emails that will be sent out automatically and in a set order as soon as someone signs up. When used correctly, these can allow you to take a list of contacts from being cold to hot all without lifting a finger and by combining it with useful information and segmentation, you can ensure that your autoresponder sequence only tries to sell at the point when your individual readers are most convinced by your value and therefore most interested in potentially buying from you.
So, there you have it: segmentation is another incredibly powerful tool for your email marketing campaign and one that can make a huge difference to your success. Make sure you are targeting your messages for the right audience members!

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EMAIL LIST MONETIZATION TACTICS


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   EMAIL LIST MONETIZATION TACTICS

Building a big mailing list filled with targeted subscribers that all really want to see more of what you have to offer is incredibly rewarding in itself. It’s a fantastic feeling knowing that people are looking forward to your messages and reading everything that you have to say with baited breath and it’s even better when you start to open up a two-way communication with those subscribers so that they’re responding to your messages and discussing the content you’re sharing.
It’s focusing on this – the long term building of relationships – that will eventually allow you to create those ‘1,000 true fans’ and explode your brand into the stratosphere.
But while that’s all very nice, it’s also true that most of us need money in order to buy food and need food in order to live…
In other words, you’re going to need to monetize that list at some point and you’ll probably want to do this sooner rather than later.
So what are some monetization tactics you can use? And how do you go about monetizing your list without losing the trust that you’ve built or causing people to unsubscribe in a mass exodus? Let’s take a look at some of the best options out there.

Selling a Product
By far the best strategy of all when it comes to monetizing a mailing list is to create your own product and then to sell it.
Over the course of this report, we’ll see that there are plenty of other strategies that on the face of it will seem just as effective as creating your own product. Ultimately though, they will pale in comparison to creating something yourself and from scratch and the reason for this is that making something yourself means making something that you have completely control over. It will be up to you how you want to go about writing it, what hints and tips you want to include etc. Not only that, but it will be your voice in that ebook or that mailing list and it will be your advice and tips. This comes across and you should recognize that people really can tell the difference when you sell an ebook that you didn’t write – even if you edit it basically.
By creating something yourself, you can actually strengthen brand engagement by selling your product. You’re keeping people on your brand and your communicating the exact same message. You’ll know the book/course/report inside out and you’ll know how to perfectly promote it. What’s more, is that someone who has enjoyed your mailing list and decided to sign up is also likely to enjoy your ebook because it’s the same writer and the same kind of tips, style and advice.

Even if you buy an ebook and edit it, you can’t benefit from all those things.
And what’s more, is that when you create your own ebook, there are no overheads and there is nothing eating into your profits.
So, if you can create your own product: do. And then you can promote it through your emails in a way that will gradually build interest and finally encourage your audience to buy.
Best of all? This is the perfect opportunity to take advantage of the unique benefits that come from email marketing. In other words, why not ask your audience what they want to see from you and what they would be willing to buy? If you do this, then you can go ahead and create the precise product that your audience wants and massively increase your chances of making lots of sales.

PLR
PLR stands for ‘Private Label Rights’. A PLR package is effectively a digital product that you are allowed to re-sell and that comes with all the rights. Not only that, but these rights entitle you to edit the package as you see fit and to put your name on it
A PLR product is slightly less desirable than a product you made from scratch. As we’ve already discussed, creating your own product allows you to maintain a consistent tone across everything you produce and it greatly increases the likelihood that your audience is going to enjoy the product that you sell them. It gives you much more freedom to position the product however you want and all this can help a great deal.
But PLR is also perfect in its way and specifically, it’s ideal for anyone who doesn’t have the time, skill or inclination to make a product themselves. Some of us just aren’t great writers. Others don’t have the time to write a 10,000 word ebook along with multiple extra materials and full color covers to go with it.
A PLR product actually often packs in even more value by giving you all the extra materials you could want to sweeten the deal and extra materials that you can use in order to promote and sell the product. Specifically, you’ll often get access to a sales page with sales copy, to adverts, to emails, to free reports and more and you can use all of this in order to help your products sell.

Affiliate Marketing
Affiliate marketing is one of the most popular ways to earn money among internet marketers. This is similar to PLR in that you don’t need to create a product from scratch but it has the advantage of requiring no up-front payment and therefore being infinitely scalable.

The way this works is simple: you re effectively acting as a salesperson that gets commission on each sale. This is like going door to door in order to sell broadband, except in this case you’re usually going to be selling ebooks or online reports (digital products again) and instead of going door to door, you are simply using your own mailing list.
This works via a URL that will refer your subscribers to a site where they can buy products. When they click on this, they will be redirected and a cookie will be left on their computer, telling the seller that you sent them. If they make a purchase, that will be added to your profile, thereby increasing your overall earnings.
The great thing about becoming an affiliate though, is that it is endlessly scalable. Because you don’t need to buy PLR products or create your own digital products, you can collect hundreds or thousands of affiliate links with no limit. All you simply have to do then is to let your audience know about ‘this great book [you] read’ and pass them the link.
Oh, and because the book isn’t yours, that means you don’t need to worry about returns or about people complaining about the product.

The other amazing thing about affiliate marketing, is that when you sell digital products, you’ll actually often get a HUGE amount of commission. In fact, many digital products will offer as much as 70% per sale or even more.
Note that when you sell affiliate products like this, you’ll often once again get access to lots of extras as well. Once again, this will often include things to help you sell the products more quickly and effectively – such as sales copy and advertising – as well as extra materials that you can offer. Often, becoming an affiliate will mean that you get access to special discounts and deals and you can pass these on to your subscribers in order to offer them some additional value!
To get started with affiliate marketing and to find a deal or product that you want to promote, check out JVZoo

(JVZoo.com) or Clickbank (Clickbank.com).

Selling Physical Products
Now, you don’t only have to sell digital products when you have a mailing list and you’re an affiliate. You can also sell products through Amazon, which has an affiliate program called Amazon Associates. The commission here is considerably less (around 4-8%) but there are some bonuses. For example, you actually make commission on every purchase that a customer makes when they visit Amazon from your link. So, if you recommend a book but the subscriber gets distracted and buys a widescreen television, you’ll get the money from that too! As long as it is during the visit that came from your link, you get the cash.
This means you could also get money from multiple purchases. So 8% might not sound like all that much but if it is 8% of a widescreen TV, computer and lifetime supply of cheese… that’s still a lot!
There are two ways to handle affiliate marketing through a mailing list. Either, you can build up each product and turn it into an ‘event’ in much the same way that you might do for your own list, or you can simply drop the products into conversation and hope that someone clicks on them.
This might be as simple as saying ‘I really enjoyed X product’ and then linking to it using an affiliate link. This can build you a bit of profit while you’re between big monetization strategies but the best part is that it won’t hurt your reputation. People know and trust Amazon and if you simply dropped the item into conversation rather than making a big deal of it, then it will seem more authentic and respectful.
Do try and avoid linking to multiple items in one email though. Apart from anything else, this is more likely to see your message end up in the spam or ‘promotions’ folder.

Sell Ads
Finally, the last option available to you is to sell adverts that you will shout out to your audience. These are called ‘solo ads’ and they can pay quite well if you have a large and targeted email list.
The only problem is that it can be very frustrating for your audience to receive unsolicited emails and this can end up leading to unsubscribes and complaints that hurt your sender reputation. Thus you need to be strategic: pick only advertisers that are relevant to your niche, use this monetization method sparingly where possible and try to work the ad into a natural sounding email that still provides value.
Discuss this with the buyer and make sure that they know your authenticity and integrity is not for sale!
Using all these methods, a mailing list can become a highly profitable endeavor and more than pay for itself. However, it’s also worth noting that there are many more ways that a mailing list can earn you money indirectly. Simply by engaging your audience with frequent and well-written messages, you’ll be able to build more brand loyalty and keep your audience glued to their screens. By doing this, you can actually get more visitors to your site and more sales from other channels. Even when you don’t see direct results then, keep at it!

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HOW TO DRIVE TRAFFIC TO YOUR OPT-IN LANDING PAGE


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   LANDING PAGE TRAFFIC – HOW TO DRIVE TRAFFIC TO YOUR OPT-IN LANDING PAGE

Building a landing page to promote an email opt-in form is one of the simplest and most effective ways to growing a mailing list. A landing page is a page that is completely dedicated to helping you promote your mailing list and that will have no other distractions or purpose. This page is purely here to inform your audience about your mailing list and to encourage them to be interested in signing up.
If you do this well, then a landing page for a mailing list can have a high conversion rate, meaning that you might expect

1-10% of every visitor to sign up.
This then means that the more people you can get to your landing page, the more rapidly you can grow your list and get more people to sign up so that you can build a relationship.
So how do you go about getting the maximum number of people to your landing page? And how do you ensure that the traffic you are sending there is the right kind of traffic that will be likely to sign up and that will actually read and engage with your emails once you start sending them?
In this report, we’ll take a look at some of the best strategies for doing this to help you build a massive and highly engaged list.

PPC
The first and easiest way to start generating traffic for any page is with PPC ads. PPC is ‘Pay Per Click’ and this will generally refer to two different platforms: Facebook Ads and Google AdWords.
Any form of Pay Per Click advertising essentially means that you are paying each time someone clicks on your advert in order to be taken to your website. This is a powerful feature because it means that you now know precisely how much each visitors costs you.
And if you have been keeping track of your conversion rate – so that you know what percentage of your visitors end up signing up and becoming subscribers – then you’ll be able to calculate roughly what your individual subscribers cost you.

In other words, if you pay 10 cents for each click and your conversion rate is 1%, then you need to spend $10 for each new subscriber. If your conversion rate is 10% then that cost goes down to $1.
The next bit of math you need to do, is to work out just how much each subscriber is worth to you. You’ll do this by looking at your CLV – Customer Lifetime Value. This can once again be easily calculated by looking at some specific numbers. In particular, you need to consider how often a subscriber buys from you and how much profit you make from each sale. So if each subscriber buys 10 things from you on average in their lifetime and you make an average of $30 per sale, then your customers are worth $300 to you. If you’re paying $10 for each subscriber, then that’s a lot of profit!

Remember though, most subscribers will go a long time without buying anything and some might not buy at all. They still need to be calculated in your average, so in reality it will probably be much lower – closer to $15 per subscriber. As long as you’re making profit though, this is a good strategy!
When using Google AdWords to drive traffic to your opt-in page, be sure your page complies with AdWords’ guidelines.

Targeting
So PPC is a great strategy because it is enabling you to very precisely calculate how much each subscriber is worth and how much they cost you versus how much they earn you. But at the same time, it also has the huge advantage of being highly targeted. Now if you’ve been doing your research, you’ll know that the quality of a mailing list is much more important than its size. In other words, a good mailing list is one that is filled with engaged readers that are interested in what you’re offering.

Using Facebook Ads, you can decide precisely who sees your advertisements and target on the basis of age, sex, marital status, income, location and even hobbies and interests.
So, if you have a mailing list about martial arts fitness, you can make sure that the people who see it are young to middle aged and that they have an interest in fitness and in martial arts. Suddenly, the conversion rate from those visitors will go up and so too will the open rate once you start delivering your messages.

Google AdWords works slightly differently because the ads aren’t placed on Facebook but are instead placed on Google on the basis of the search terms that people are looking for (called ‘keywords’). There is some targeting built-in, but really the main targeting will come from the fact that the viewers are searching for specific things.
You choose the keywords that you want your ads to appear on in other words, so if someone is searching for ‘martial arts workout’, you can rest assured that they’re probably interested in martial arts and in fitness.
This gives you less control over things like the gender of your viewers or their age, but what it does allow you to do is to aim adverts at people at the time that they’re looking for them. In other words, they are actively searching for something relevant to your mailing list at that point in time and so you’re not interrupting them at a point when they’re trying to chat with friends on Facebook or browse news.

This can help to make your landing pages convert more, but it is worth noting that these benefits mainly help paid products and free blogs. People don’t tend to actively look for mailing lists to sign up to. You can get around this to some extent if you offer a free ebook or report as an incentive, as this way you can then target search terms like ‘fitness book’.
On the whole though, Facebook Ads are probably slightly superior compared with Google.

Blogging
While PPC ads are highly effective, they unfortunately do come with one major downside: they are not free. Blogging on the other hand is a method that you can use entirely for free and the only cost is the time that you’ll need to put in in order to keep your blog filled with great and interesting posts.
This is what is referred to in the industry as content marketing. Content is a powerful tool for bringing more people to your website because it appeals both to your audience and to Google.

If you want to get your site to show up for specific search terms as you do with Google AdWords, then actually the best way to do this is simply to do good SEO and to get there ‘organically’. This means that you are adding lots of content to your site that is relevant to the search term and it means that you are going to build links pointing in toward your site. These two activities combined will give your site the attention it needs to grow on Google – but the content is what’s really key here because content is what most people are looking for when they search on Google.
What’s more is that content is what will keep people coming back to your site and help to build trust and interest in what you’re offering.

So, most people are going to find your site on Google because they’re searching for specific information or entertainment. They might look for the answer to a question for example and then if they enjoy what they read on your blog, they might decide that they’re going to look for more of your content again in future. The next time they have that same question, they might go directly to your blog.
Only by continually impressing them and giving them lots of reason to keep revisiting can you get them to the point where they think that it might be worth signing up to your mailing list and that way being the first to hear about your new posts and your new ideas.

All that’s left for you to do is to link to your landing page from your blog post, or to place a link in your sidebar. Either of these options will ensure that people who come to your site to check out your content see that there’s a mailing list and have the option to sign up.
And don’t be afraid to simply remind people to sign up to your mailing list within your blog posts, or to tell them what your blog is all about and why they should definitely consider getting involved. If you can do all this, then you should find that you start to get more and more readers consisting of people who want to hear more of your ideas and information.

Solo Ads and Ad Swaps
There are many more forms of advertising you can use with your list too and some of these are specifically designed in order to work highly effectively with mailing lists.
One example is a solo ad. A solo ad is an advert that will appear in someone else’s mailing list. This is essentially a form of influencer marketing then because the message will be spread by someone who has already done the work to build up a big list.

Solo ads can work well but only if you are careful about how you approach them. Always make sure that the email list you’re appearing in is one that has been built using the best methods and that is highly engaged and maintained. In other words, don’t pay to appear on a list filled with low quality contacts that never asked to be there. Try signing up to the list yourself first to check the quality of the messages and always ask to see metrics so that you have proof that the list is working.
Similar to solo ads are ad swaps. These are just like solo ads in that your ads will end up in the same place (on someone else’s mailing list) but they are different because you aren’t paying for them. Instead, you are swapping a shout-out for a shout-out and that means you need to share the message that you’re given with your audience in exchange for them doing the same. Again, do your research and look into the quality of the list before you agree to go ahead with this.
It’s also possible to pay for clicks from a number of sites. Good examples include Clickonomy (http://clickonomy.com) and Udimi (http://udimi.com). These sites provide you with a way to buy clicks that will take people to your landing page and the service is specifically designed to be used for email marketing as opposed to other forms of advertising.

One Thing Not to Do

This is a good strategy and it is much better than trying to pay for emails. In fact, the one strategy you should never use is to buy emails in bulk. When you do this, you are buying emails that have usually been captured through illicit means. In fact, some of these mailing lists will be resold – meaning that someone bought them simply in order to sell them on to you!
The problem with doing this is that the people now on your mailing list never agreed to be there in the first place and never showed any interest in your brand. This makes them essentially cold leads and that’s just the same as sending messages to emails that you made up out of thin air. Most of them will view your content as spam, many of them will simply bounce and this will badly hurt your sender reputation over time.
Always remember: the quality of your list is more important than how big it is. So if you are going to buy ads directly or indirectly, always make sure that they are going to be targeted and that they are people who really want to see your content.
The ideal situation is that you bring people to your site who actively searched for content like the content you’re offering and who join your mailing list because they enjoy what you have to offer so much!

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EMAIl AUTORESPONDER SEQUENCE POWER


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    EMAIl AUTORESPONDER SEQUENCE POWER

There are lots of different ways you can approach email marketing and depending on the strategy you employ, the results can be very different.
One strategy that is actually somewhat underused and potentially very effective is to write an autoresponder sequence. What this means, is that you are writing a series of emails that you will deliver automatically through your autoresponder without having to have any input in yourself. This will then help to build interest in your brand, engage your audience more and more and then eventually make a sale.
The sequence is going to trigger automatically as soon as the subscriber signs up and the best part is that you won’t even need to lift a finger!

Why an Autoresponder Sequence is Such a Good Strategy
There are many things that make autoresponder sequences a good way to go ahead. The first benefit is that autoresponder sequences involve less effort on your part. You don’t need to lift a finger like I said – and that means you can focus your efforts elsewhere. All you do have to do is to create the email sequence in the first place.

Another benefit of an autoresponder sequence is that it can actually be more effective when it comes to introducing new subscribers to your list and it can be less alienating.
The problem with many email lists, is that they have a collection of both long-time subscribers as well as completely new members. Without an autoresponder sequence, you can’t make sequential emails that refer to previous messages and you can’t build on ideas that you’ve laid out in previous messages because some of your visitors are going to be coming in halfway through. This is just like tuning into a movie and realizing that you are completely lost and have no idea who any of the characters are or how they factor into the wider story!
If you want to create an online course then or some kind of lesson or story, you effectively need to use an autoresponder sequence.

Finally, an autoresponder sequence is powerful because it is consistent. This is the precise same message that is delivered to every single recipient on your list. And the reason that matters, is that it means you can tweak it, improve it and optimize it over time. In other words, if you find that people aren’t reading all the way through then you can try making a small change in order to see if that increases your engagement or your open rates. If that doesn’t work, then try making another change and seeing how that influences the data. In other words, you can iterate and tweak your formula to optimize it and create the perfect sequence that does whatever it is you’ve set out for it to do.
And speaking of consistency, autoresponder sequences are also very effective because they are completely consistent. That is to say that once you start sending an autoresponder sequence, it will be delivered at the same time and on the same day every single time meaning that your audience will learn what to expect from you and they will be able to enjoy high quality content that is predictable. This is one of the biggest tips in email marketing – being consistent – but it’s very easy to let it slip when you need to remember to manually write every single message!

Some Things to Consider
When creating your autoresponder sequence, there are a few things to keep in mind and to consider. This is a system that will work differently from other email messages and that means you need to approach it a little differently.
For example, when creating an autoresponder sequence, you need to make sure that it is 100% evergreen. In internet marketing, the term ‘evergreen’ means that a piece of content is going to be just as relevant and interesting in 3 years as it is today.

So, a news story is not evergreen and neither is any story that references something that’s in the news.
Likewise, if you have written an email course that describes how to make money from a certain strategy, then you need to make sure that the strategy still works in a year’s time. This means you might need to update that strategy and make sure that it is working in the same way even when the next version of WordPress is released.
Another tip is to think about the types of content that lend themselves best to being shared in this manner. For example, courses tend to be very effective because they will come in steps and stages. The other great thing about a course is that it has very clear value and that it can act as an incentive in itself.
In fact, courses are something that we are used to paying for. So, if you’re told you can get one completely for free, then you might well feel as though you’re getting a very good deal and it’s worth signing up!
Likewise, any kind of series that imparts advice and ideas can also work well.
Finally, consider that your autoresponder sequence and regular email marketing need not be mutually exclusive. There is nothing wrong with having a welcome series to introduce new subscribers

to your messages and then to send them hand written emails subsequently once they’ve gone through your little initiation. At the same time, there’s nothing wrong with sending autoresponder sequences with your own personal messages interspersed in-between. This way, you can combine the benefits of an autoresponder sequence along with the benefits of having something that is manually written and where each message is unique.

How to Write the Perfect Autoresponder Sequence
With all that in mind, how do you go about making the perfect autoresponder sequence? Here are some tips that will help you to make the best first impression and to drive conversions and maintain engagement along the way…

Tease Your Next Message
One great strategy that often gets overlooked is to tease your next message. Another of the big strengths of an autoresponder sequence is that you will know with certainty what the next message is going to be about and when it is going to get sent. That means that you can include a note at the bottom of your current message saying ‘be sure to tune in next week for XXX’. This helps to build anticipation for what is coming up and it gives your emails a sense of sequence and importance.

Always Provide Value
This is the most important part of any email marketing campaign but it bears repeating here: it is always crucial that your email marketing campaign includes a tip of some sort, an actionable idea or some entertainment. In other words, you need to make sure that after reading your message, your audience feels that they spent their time well and they would do well to make sure they look out for the next message.
Along the same lines is delivering on your promises. You probably made certain promises on your landing page telling your audience what they would learn and why they should definitely sign up. Make sure that you deliver on those promises in the actual content by doing the things you said you would do and by ensuring that your readers go away feeling more informed than they were before.

Be Conversational
This is once again true of most autoresponder sequences. It is very important that you give your email a conversational tone because it is going to end up right in the inbox of your recipient – which is a very personal place. This will help you to better build a real relationship with your audience and it will make sure that your emails aren’t filtered out by the spam filter quite so readily too.

Get the Welcome Message Right
Perhaps the single most important part of your autoresponder sequence is the welcome message. This is the point at which your new subscriber has just joined and they are going to get an early taste of what your series is going to be like. Getting this right is incredibly important because this is the email they are most likely to read and that will set the tone for everything that is to come.
Again, this is a fantastic opportunity to tease what lies ahead to make sure that your reader is exciting and interested to look out for your future messages. Let them know the timescale and the subject line structure too so that they can actively seek out your messages and they won’t be as likely to get lost.
Also important in a welcome message is to make sure that you show your gratitude and you start out by building that trust. Invite them to message you if they have any questions and to get in touch if they want to strike up a conversation. This will help to make you feel like a real person (which is even harder when your sequence is being delivered automatically) and it will build more trust and a better relationship with your audience.

Consider Getting More Advanced
Autoresponder sequences don’t have to be the exact same for everyone. If you have a good autoresponder tool, then you should be able to introduce slightly more advanced features and options. For example, how about creating an autoresponder sequence that changes depending on how well engaged the user is? This way, you can try selling only to those subscribers that seem highly engaged.
Better yet is to use your mailing list in order to handle upsells. You can do this either with a secondary autoresponder sequence or one that responds to cookies and knows when a reader has viewed your checkout page. This allows you to follow up with a quick offer while the reader is in ‘buy mode’ and therefore to capitalize on the sale.

How to Sell From an Autoresponder
Finally, the most important thing you need to learn is how to sell from an autoresponder series and more importantly: how not to. Unfortunately, this is something that is very easy to get wrong and if you are overly forceful in trying to push a product, you can upset your audience and lose subscribers.
What you need to do then is make sure that your autoresponder series builds the trust and provides value first. Think of this like a transaction where you are earning the right to try and sell to your audience. If you have provided lots of free, high quality tips, then your readers will usually be happy to consider buying from you – or at least just hear you out.
Even then, there is way to do this and a way not to do it. You need to make sure for example that you don’t announce your product or service out of the blue. Instead, weave it into your narrative gently in order to warm your audience up to the idea first.

You can use a strategy that is often referred to as AIDA. This stands for ‘Awareness, Interest, Desire, Action’.
So, this means that the first email (after the welcome message) might provide a high value tip and some useful ideas and then mention that you’ve got something cool coming relating to X. The second email will then provide another tip or piece of advice, followed by a slightly longer section on what your product is and why it’s interesting. The third message can now include a shorter tip followed by a bit of exciting description of what the product is and why it’s desirable. Now you make your audience wait, which is a great way to build interest further and to get them to really want whatever it is you’re selling – we always want what we can’t have.

Finally comes ‘action’. This final email is designed purely to sell the product and is all about getting the audience to act quickly while they are feeling emotive and impulsive. Get all this right and you can effectively sell without putting off your audience!

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