Getting Started With YouTube Advertising


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   Getting Started With YouTube Advertising

While the number of internet marketers currently using YouTube to its fullest is still quite slim, there are nevertheless some great examples of people who are making a lot of money from it. One example is the very ‘visible’ Mike Chang from Six Pack Shortcuts who uses a ton of advertising to drive visitors to his channel and to his information products. One of his most recent videos involved him stuffing his face as much as he could to demonstrate how his training methods don’t require you to starve yourself.
The video is actually quite unpleasant to watch and is certainly fairly controversial. Both these things work in Mike’s favour however, as both these things mean people are more likely to watch and to click through to see what the channel is all about. Remember: these videos will normally show just before fitness and bodybuilding videos that the user has clicked on and this is a great way for them to grab attention.
In some of his other YouTube ads, Mike will talk about free techniques that you can use as a reader to lose weight or build muscle. To see the free technique, you need to click on the ad to get directed to another video. This brings people to the Six Pack Shortcuts brand and is what is known as a ‘sales funnel’. Gradually, viewers engage more and more with the brand until eventually they are willing to pay for the product.
Another example is Tai Lopez. If you spend much time on YouTube, then you’ll no doubt have seen him talking about how he earned his Lamborghini in his garage. Once again, the video is fairly ostentatious and controversial and some people will
be put off by it. Either way though, viewers end up watching and this technique has allowed Tai to very quickly grow his channel to 406,000 viewers plus.
It’s actually doubtful though whether that Lamborghini is even his…
You don’t need to be so on-the-nose, controversial or deceptive to make a splash though. Equally successful is the fitness channel ‘Athlean-X’ which promotes ‘training like an athlete’. In the advertising campaign for this channel, owner Jeff Cavaliere actually actively challenges the methods of advertisers like Mike Chang and positions himself as the more grounded and scientific alternative.
The techniques you’ll learn here will enable you to emulate the success these content creators have had and even to surpass them with your own products and channels.

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An Introduction to YouTube Advertising


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   An Introduction to YouTube Advertising

YouTube is one of the most under-utilized platforms by many digital marketers. Despite many statistics clearly showing the profitability of video marketing, even many of the web’s pre-eminent digital marketers are shy to get involved.
Why is this? Simple: many marketers who are working from home lack the resources, the know-how or the confidence to get involved with video marketing.
But you know what? That’s exactly why you need to get involved and why you need to learn to use this critical tool.
Leaving the statistics to one side for a moment, video marketing is incredibly valuable simply because it allows you to change the way that others perceive your business. When you create a great video with high production values, you make your organization appear far more professional, stable and resourceful. Instead of looking like you’re ‘some guy’ writing articles from his Mum’s basement, you’ll now look like a real business complete with high production values and a professional sheen that inspires trust and confidence in your brand.
At the same time, video marketing also has some other advantages. For example: it’s highly engaging beyond what you can achieve with a written advert or even a blog post. Think about how often you have sat up all night watching TV programs that you weren’t really interested in simply because it was too difficult to turn off and turn your attention away from them.
Videos combine sound, music, image and clever editing and they let us speak directly to the audience. If you’re a digital marketer with a personal brand and
you’re trying to gain the trust and familiarity with your audience, then going on video and letting them ‘meet’ you that way is incredibly valuable. Likewise, though, if you’re a large a corporation and you want to show off your products, then being able to put them on the screen and show them being used will make it much easier for your audience to understand them and to see the appeal and the value proposition.
Think about what you’d be more likely to buy: something you heard described in a piece of text, or something you could see being held up to the camera, being used and shot in dynamic, flattering lighting. Add in some great music to underscore the value of the item and a great, persuasive sales script and you can make anything seem incredibly desirable.

YouTube Advertising
And one of the most effective forms of video marketing available to any internet marketer is YouTube advertising. YouTube is a massive platform and provides incredible reach to a vast range of different users across the world. The only downside is that it is also very difficult to get noticed through YouTube. As with running a blog, creating a YouTube channel means competing with millions of other content creators and saturation in almost every niche imaginable.
This is where YouTube advertising comes in. Using a YouTube advertising campaign, you can ensure that millions of people see your video instantly. This can then be used to directly sell a product, to drive traffic to your website, or even to drive traffic to a YouTube channel.
In other words, YouTube advertising allows you to quickly ‘skip’ the hard work normally associated with building your channel and instead get straight to the part where you begin getting huge exposure and building your brand.

Some Statistics
In case you’re not yet convinced that YouTube is the platform for you, it may help to look at some of the incredible statistics surrounding the video sharing site.
For instance, did you know that YouTube has over one billion users. That makes it absolutely massive and to put it in perspective, is nearly a third of everyone on the internet.
Every single day, these users together watch hundreds of millions of hours of video on the channel and on mobile alone, YouTube manages to reach more 18-34 year olds and 18-49 year olds than any cable network in the US.
So in other words, if you were thinking of spending money on a video advertising campaign, then your money would actually be much better spent on YouTube advertising. This is especially true too considering that YouTube advertising is far more affordable.
Think these numbers are impressive now? Then you’ll be even more impressed to learn that the user base is still growing exponentially. In fact, it grows by more than
three times year on year. That means that there will likely be three times as many users by the end of next year. Between March 2014 and January 2016, the number of users on YouTube increased by a whopping 40%.
These users are also spread throughout the world, which is great if you have an international product. 80% of YouTube’s viewers come from outside the US in fact and the channel is available in over 76 different languages.
More than half of YouTube’s views are from mobile devices but it’s also worth taking into consideration just how popular YouTube is across a range of other devices as well. YouTube can be enjoyed on TVs and even on games consoles, so it’s available even in households without computers or smartphones.
People don’t just use YouTube for entertainment either – they likewise use it for looking up information and getting answers to questions. YouTube is commonly used just like Google as a search engine and is in fact the second largest search engine after Google in terms of the number of searches.
For all these reasons, YouTube actually controls the flow of 17% of all internet traffic.

Advertising
And advertisers and creators are profiting greatly from all this success. Partner revenue has been increasing by 50% year on year and channels earning six figures a year from YouTube have also increased by the same amount.
Adoption of YouTube advertising is growing too. The number of advertisers using YouTube has increased by 40% each year and the average spend for the top 100 advertisers has increased by 60%.
What does this tell us? Well for now, it tells us that YouTube advertising still isn’t oversaturated. There’s still space here and especially for internet marketers. If you use YouTube marketing to show videos of your new eBook or your self-development blog, then you will be one of the few marketers using it that way currently. This in turn means you can stand out and get attention and you can get great prices and excellent ROI for your campaign.
Similarly though, it also shows you that companies already using YouTube advertising are profiting from it and are thus reinvesting more money into it. Did you know that every single one of the top 100 global brands have run YouTube adverts in the last year? TrueView adoption is growing too – and it grew by 45% over 2014.
This is the perfect time to set up an account and to start reaching bigger audience.

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