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Post #1187

about-us-1

Our Approach

You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.

Our Story

Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.

Meet the Team

Write something about the people who make your business go or your philosophy behind customer service.
Why? Because people want to know who they're doing business with. It's a human thing.

Regan McCook

Founder & CEO

Include a short bio with an interesting fact about the person.

Eric Teagan

Vice President

Include a short bio with an interesting fact about the person.

Timothy Barrett

CFO

Include a short bio with an interesting fact about the person.

Next Steps...

This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.

What You Need to Know About Remarketing Lists for Search Ads (RLSAs)

With the ability to personalize the online advertising experience, remarketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only targeting strategy.

Keywords haven’t been left behind as there are methods that work alongside them such as Remarketing Lists for Search Ads (RLSAs). RLSAs have been around since 2013, but they’re still being overlooked and underused.

This post will help you understand what RLSAs are and some strategies on how to use them. Once you get a basic understanding of what RLSAs do and how they work, implementing them for your benefit will become much easier.

What are RLSAs?

Remarketing Lists for Search Ads takes traditional display ads a step further to target ads to customers who’ve visited your site, on the Google Search Network. RLSAs allow you to apply different keywords, bids, and ad copy to a variety of audiences.

RLSAs provide an opportunity for greater personalization in a world where tailoring ads to users is essential. It is now easier to create ad copy that is relevant to the user and enhance interactions between them and your company.

To get started with RLSAs, you will need to set up your website with Google Display Network remarketing and set your campaigns to include all features and settings. RLSAs use the same lists and management as your Google Display Network. These pre-existing remarketing lists will allow you to:

  • Target visitors on the search network who’ve already visited your website
  • View visitor behavior while active on your site
  • View search queries on Google

You don’t have to set up new campaigns or ad groups. Simply attach a remarketing audience and campaign of your choice. However, don’t hesitate to experiment and set up new campaigns and ad groups to specifically test RSLAs.

Getting started with RLSAs

Keyword research is essential to having highly relevant RLSAs. By applying different audience targeting you can refine who you reach out to and refine keyword sets appropriately.

With this you can bid on more generic words or wider math types for visitors that have visited your site before or are more likely to convert – the possibilities are endless.

You can tailor your bidding strategy is any which way you choose as some keywords may be too broad for general search traffic. Think about bidding more to:

  • Customers who viewed high price items
  • Customers that spend a certain amount of time on your site
  • Customers who leave their carts with items or don’t fully complete transactions

The benefits of implementing RLSAs

It’s important to understand that Remarketing Lists for Search Ads are targeted for people who have already visited your website or app. People that are familiar with your site are much more likely to convert in comparison to new visitors.

RLSAs give your company an additional opportunity to target your previous visitors through a different channel. You can better targeted qualified and valuable users who already know about your website or app.

When implemented correctly, RLSAs can deliver:

  • Efficient use of ad spends
  • Higher click-through rates
  • Better conversion rates
  • Lower cost per conversion
  • Better return on investment (ROI)

How to implement RLSAs

You must update your Privacy Policy or Cookie Policy on your website or app to affirm your use of DoubleClick cookies. You need at least 1,000 cookies in one list to utilize Remarketing Lists for Ads.

Currently, RLSAs require the use of AdWords Remarketing code as opposed to the Google Analytics remarketing code. Add the AdWords remarketing code to your website, but you can have both sets running alongside each other.

Once you’ve completed these basic steps, you can begin to:

  • Set up remarketing lists to be used for RLSAs within AdWords interface
  • Add a remarketing list to a search campaign group
  • Add a negative remarketing list to a search campaign or ad group

Getting the most from your RLSAs

Setting on Remarketing Lists for Ads on your campaigns is the first step. The next step is to ensure that you are using RLSAs efficiently. Here are three ways to ensure you’re getting the most out of your RLSAs:

  • Personalize as many ads as possible
  • Adjust your bids
  • Explore keywords

Tailor your ads to your specific audiences—be as creative as possible. Interchange approaches between ads and works towards making them increasingly relevant and personal. Don’t use the same ad for people who left items in the cart and those who didn’t get past your homepage.

Take advantage of what you already know and bid for audiences that are most likely to convert. Lower your bids for those who are less likely to convert or not as valuable to you.

RLSAs give you the opportunity to bid on keywords that you wouldn’t otherwise. Creating an entirely new search campaign for your RLSA doesn’t pose the same risk as targeting your audience through a random standard search.

Now that you know what Re-marketing Lists for Search Ads are and how to implement them, there is no excuse to not be using them.  Don’t be left behind by simply targeting keywords. To learn more about RLSAs and how to use them or explore other internet-marketing strategies, click here for my done-for-you system.

What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email.

While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, smartwatches are on their way to doing the same thing. No need to pull out your phone when you can check your messages the same way you check the time.

Since their introduction to the market, Apple has sold over 13 million of their Apple watches. As these watches begin to penetrate mobile technology, let’s take a closer look at how that will impact email marketing campaigns.

Smaller interface means a shorter subject line

Email marketers should prioritize short, concise subject lines to make their content quick to read and easy to digest. Research on unique subject lines revealed that three-word subject lines have the highest engagement, but seven-word subject lines are most common.

Word choice is extremely important given you only get a few. When drafting a subject line, stay away from these trigger words that ranked low on engagement rate:

  • Free, help, reminder—triggers spam filters and users often associate these emails with bombarding, repetitive messages
  • Tired internet slang such as bae, fleek, ftw—rank low on open rates because they are mistaken for text messages
  • FWD: and RE: lead to a sense of deceptive familiarity and are reminiscent of chain emails – too long!

Links, hashtags, and graphics could be in trouble

Subject lines accompanied by long URLs and hashtags have less than 10% engagement. URLs and hashtags also take up valuable space in an already small screen.

Email marketers should focus on a strong call-to-action in the email body. Just as the subject line, call-to-action statements should be clear, concise, and to the point.

Without optimizing your emails, images and gifs will either not load or not appear to be the right size on a smartwatch screen. Unless you’ve tested your images and are certain they will function correctly, it’s best to forgo them.

The Apple Watch doesn’t automatically download images when it is opened, so email marketers need to prepare alternative ways to engage with their readers. Include the graphics, but switch to HTML if you haven’t already to take advantage of the tag for email images.

Clean, easy to read emails

As with certain images and graphics, there are email templates that will cause issues for smartwatch users. Most email templates are designed for desktops and laptops with HTML widths of about 600 pixels.

Email templates are often too wide for most smartphones, so it goes without saying how this would taint the viewing experience on a smartphone. These inconsistencies could also prevent horizontal scrolling.

Email marketers should consider that confined space that smartwatches have and adapt their email template to a single column format or plain text. This format is easy-to-read and doesn’t require horizontal scrolling.

Think about the face of a smartwatch and the size of your index finger. If buttons and hyperlinks are too small, there’s a possibility that you could open the wrong thing. It’s not long before a user will close an email in frustration and forget what they were going to click on entirely.

With a strong call-to-action, email marketers should consider designing action buttons that are easily accessible. Buttons should be large, visible, and easy to tap on a smartwatch screen.

Email campaigns will take a little more thinking to reach smartwatch users correctly and effectively. Now that you know how smartwatches will affect your marketing display and open rates, keeping the user experience in mind is crucial.

Your customers read your emails on a variety of devices. Click here for my done-for-you system to learn more strategies about creating a successful email marketing campaign, regardless of the device.

Expanding Your Marketing with Pinterest

Why Pinterest?

 Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

 Is Pinterest Part of Your Marketing Strategy?

 Up to this point, you may not have thought about Pinterest as a viable marketing outlet, however, every business has a story to tell.  Visual marketing will help you tell your story.

Since its launch in 2010, Pinterest has grown to over 70 million users and 25 Billion pins.  500,000 of their users are business accounts. Pinterest’s audience is active and already very engaged. Taking advantage of this would be a good way to expand your marketing and drive more traffic and sales to your business.

Here we’ll look at how some national brands have utilized this particular type of social media to increase their product’s appeal to more buyers.

Don’t Just Show Your Products, Show the Lifestyle They Can Create

Currently, the most popular pins on the site are fashion, food, and home decor.  Enter Lowe’s, a brand that has worked to customize its activity to appeal to Pinterest’s audience.  Lowe’s Pinterest subjects include everything from inspiration for a new room design to gift ideas that link neatly to their online store.

The result is a digital arena of ideas and 3.5 million followers.

 Bring Pinterest to You

 Since there are still people who like the process of actually going to a store, finding an outfit, and trying it on, Nordstrom has advanced its marketing process to include Pinterest as an in-store promotional tool. The store highlights its most popular pins by showcasing on site in their store locations.

And, Nordstrom isn’t the only company integrating this new type of marketing approach. Target and others are also transitioning their in-store promotions.

Highlighting the most-pinned items in your store will encourage people to buy. Whether you sell exclusively online with eCommerce or have a brick-and-mortar location, you can highlight your most pinned products to draw more attention to them.

 Humanize Your Business

 Try forgoing the glossy marketing you may have been using up to now.  Straightforward, down-to-earth images can be just as engaging.  Just look at Ben and Jerry’s marketing to see how well it can work.

Ben & Jerry’s Pinterest boards include the History of the Company, and The People Behind the Pints.  By telling their story through pictures, they’ve provided fans with an invitation to look at their brand’s wider mission.

Your staff, stores, customers, and hometown are all worth celebrating.  Showing the human side of your brand builds a more personal relationship with your customers.

 Work to Inspire Your Audience

 Most people would probably think GE would be the last company they would see on a Pinterest board.  It would be hard to show the visual side of a manufacturing brand, so GE when another direction and chose to share the inspiration that drives them to innovate.  They found a way to draw-in their followers by making the most of their stunning pictures.

Their boards highlight specific ways their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope.  GE has created an exciting, original profile that appeals just as much to style-conscious follows as it does to techies.

If you don’t think you have a Pinterest-friendly brand, try to think outside the box. Attract your followers through the images that inspire you and your brand’s innovation.

Pinterest is a great visual social platform that is increasingly becoming a powerful source of customers online for store owners.

Visual storytelling is the most popular way to reach your fans right now.  Even if you don’t feel like you have the allure that most Pinterest users like remember, it is all about cultivating a body of images that can be used to inspire your followers.

For more ideas on how to make Pinterest the next stage of your marketing campaign, check out ArticulateMarketing.com.

How to Best Promote Your Sales Promotions

What is a Sales Promotion?

 When done correctly, sales promotions can transform a business.    Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, each entices a different part of the buyer’s nature.

Advertising is emotional in nature.  It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic.

To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate.

Promoting Your Promotion

This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.

 The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on.

When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.

  • Highlight the promotion on your website home page.
  • Create a web page specifically about the promotion.
  • Post the info on your Social Media Pages and Blogs.
  • Where permitted, include it in guest posts on other pages and blogs.
  • Sent email notifications sent out to your approved email contacts.

These steps will go a long way in getting the information out there.

The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information.

Your first instinct will probably be to make your message about your offer, and that is a good place to start.  But, your message should also be about your customer.  More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute.

Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time.  To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need.  Most people will see the post or email, make a quick mental note about it, and then move on with their day.

The communication aspect was successful, but the desired conversion wasn’t.  What you need to do next is persuade your client that this will make his or her life easier.

Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint.  Then make a list of the things that may be on your customer’s mind.  Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation.

No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant.  It’s your job to put the idea in their head and then, attach it to the things they are thinking about:

“Want to fly during your next vacation instead of drive?  Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!”

Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home.

Last, include an effective call to action: “Call now for your appointment!”

Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.

Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

 Twitter has shown that: 

  • 49% of buyers will seek advice from social media influencers.
  • 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
  • 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

 A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

 So, what is Social Media Influencer Marketing?

 Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

 Influencer Marketing Strategy Components

 Celebrity endorsements were the original form of influencer marketing.  We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings.  A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

 Increase Your Traffic by Becoming a Social Media Influencer

 Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there?  Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself.  There are a number of recommended actions out there to become a social media influencer.  Here we’ve gleaned together some steps to help you to get started.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at.  Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos?  The type of content you want to publish should showcase your best skills.  If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly.  Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people.  To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content.  Share it everywhere it might seem interesting to other followers.  Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry.  Chat, comment on other posts, exchange likes and ideas.  One of the fastest ways to gain status is to contribute your unique content to other blogs and publications.  Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off.  You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn.  People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform.  You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye.  Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access.  This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject.  There is no reason to hold anything back.  Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers.  This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

How to Market Your Service Based Business

What is a Sales Promotion?

When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.

When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this.

Connect with Your Own Community

Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking

By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:

 

  • Facebook Business Page
  • Twitter Account
  • LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.

As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives

Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients

Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards

Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:

5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

See Robert Kiyosaki speak…for just $1 


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The solution to all your traffic “problems”


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Hey,

Traffic is the lifeblood of any online business.

But there are 3 problems that no one ever talks about:

  • Traffic methods are constantly changing
  • You need somewhere PROVEN to send your traffic
  • You’re losing money if you don’t build an email list

 

Well Matt Lloyd has solved all three of those problems for you with a system he calls…

Traffic Generator Pro

 

With Traffic Generator Pro, you get:

  • a 30-step training program taught by “in the trenches” traffic experts (who know what’s working NOW to get high-quality traffic)
  • a personal Traffic Coach to walk you through the 30 steps
  • access to a system that turns your traffic into immediate cash
  • Done For You lead-capture pages that will build a “cash on demand” email list for you on auto-pilot

 

Click here to watch a short video about Traffic Generator Pro.

 

To Your Success,

Victor

P.S.  To succeed online you need Traffic + Conversions. Traffic Generator Pro is the first (and only) system in the world that gets you both.

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Facebook Monetization Methods


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 Facebook Monetization Methods

  • We will be discussing a method of monetization in Facebook that you will be able to implement, while at the same time, you’ll be able to allow it to run without you being present.
  • This means that once you’ve automated your traffic, you’ll be free to replicate this cycle in multiple niches.
  • We will primarily be talking about executing a content membership.
  • The reason we’d do it in Facebook is that you don’t need software and it is easy to administer, which means you’ll be able to turn a schedule over to an outsourcer.
  • The most important aspect of this membership strategy is keeping paid members entering at the top of your funnel.
  • In most cases, due to the ongoing maintenance, you’ll want to have ongoing income to accompany it; however, there are more monetization methods to consider.

Getting Fans to Opt-In on Facebook

  • Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer.
  • You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.
  • If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In.
  • Although there are many paid tools available, there is at least one that is free.
  • You will need to create a “form” from your autoresponder and then add it to your Fan Page.
  • Both Aweber and GetResponse have Apps that will allow you to connect your autoresponder to your Fan Page.

Opt-In Strategies on Facebook

  • One strategy suggested by Get Response is to Offer A Form Gated Resource to Your Facebook Page.
  • Here are the Apps that can help you:
  • Wishpond
  • Tabsite
  • ShortStack
  • Pagemodo
  • What you’re doing is to only provide your best content if someone chooses to Opt-in to Your list.
  • Use the Call To Action Button…
  • Add In A Prompt For People to Like Your Facebook Page Right after they Login and Provide and Incentive.

Monetizing Facebook: Create A Recurring Membership

  • You won’t have to worry about the membership site software; the trade off is manual admittance and deletion (can be handled with an outsourcer).
  • There are five elements to consider in creating your membership or mastermind…
  • FIRST, will your subject matter or niche support a Facebook Membership?
  • SECOND, what will you include in your membership and how will it help your business?
  • THIRD, what should you charge for your membership?
  • FOURTH, what will you deliver to the members?
  • FIFTH, managing the membership

Will Your Subject Matter Support a Membership?

  • One of the most important things in the monetization process is to determine what audience you’ll attack to support a recurring membership.
  • Being general about the niche won’t help you as much as going through a few simple steps to determine niche depth.
  • First, Determine if there is already a magazine about the subject matter…determine at what level in the niche there is magazine content.
  • Magazines.com
  • Onlinenewspapers.com
  • Are there products and services on Amazon, Ebay and/or Clickbank for the niche…at what level are the best selling products
  • For Example Weight Loss May be too general
  • Atkins Diet is more specific
  • Atkins Diet on a budget may be even better
  • Is the Niche Supported by Google and Google Trends?
  • Is the Niche a Pain Point or Goal Motivator (Pain is better)

Types of Paid Facebook Memberships, Products or Masterminds

  • You can administer a Facebook community by allowing your members to pay on a monthly basis.
  • This works best if you have someone that you can hand the administration of the site to.
  • You want someone to handle when someone enters
  • You want someone to handle support
  • You’ll want someone to handle when payment ceases
  • As mentioned the monthly fee is necessary to keep up the quality level by having the membership staffed.
  • Alternately, you can deliver a “product” but, you will want to have at minimum at support desk.
  • A one time fee still requires administration to deliver the product, but much less than an ongoing paid membership.
  • You may also want to administer a group coaching through webinars and live meetings;
  • Gotowebinar allows your members to talk back
  • Webinar Fusion Pro allows for instant archiving

Payment Systems for a Facebook Membership

  • Since you will be manually delivering the membership, your payment should lead to a thank you page as well as a notification to your support team.
  • You can use any of the affiliate platforms such as JVZoo, Warrior Plus or Clickbank
  • You will probably want to send your new members to a sign up page and Opt-In immediately after sale.
  • You can create sign up pages using WuFoo or Jotform…or a page system like Optimize Press/Clickfunnels
  • This will allow you to verify the membership with minimal follow up.
  • Sending buyers directly to the Facebook page to request access can and will lead to confusion if the link is shared.

Support Site for Your Membership

  • One of the underrated aspects of the success of your site will be the support that you able to offer your customers.
  • You don’t want to be in the habit of handling the support in your Facebook Group.
  • This can turn into negativity and complaining which is the death of any Facebook Group.
  • Go to Your Hosting Area and Set up an OS Ticket Free System
  • This will allow you to implement the ticket system as well as to have someone else handle the tickets (and outsourcer preferably).

Delivering Membership Content On Facebook

  • Delivering Membership content on Facebook is fairly easy if you choose to upload your videos direct to Facebook.
  • If you want your content to remain private, you will want to avoid third party systems to link to.
  • Facebook does have limits to the size of your video, so that if your content is too large, you may have to re-render down to a lower resoltution (ex. Going from 1080 to 720 or 480)
  • You can upload your Files to the file area, again…making sure that your content will be private.
  • Before you begin uploading content, make sure that your content isn’t being seen by others outside of the group…set your group to “Closed” or “Secret”

Additional Monetization Though Live Events

  • Just because you are collecting a membership fee doesn’t mean that you shouldn’t do additional monetization.
  • Make sure to give presentations for other products down in your marketing funnel.
  • Make sure to bring in higher profile individuals who can deliver high ticket content where you can be their affiliate.
  • When you have Live events, you can feel free to present other offers available.
  • You should avoid posting offers in the newsfeeds of your members on a regular basis.

Strategies for Creating A Funnel of  Facebook Based Products

  • When you are delivering Live Events, it’s easy to move buyers into other products that you can use to help them and deliver them on Facebook.
  • Consider offering group, webinar based coaching, if you haven’t done so already;
  • this can be a one time fee course ($9-$27)
  • This should be fixed term
  • Consider offering a one off price product with moderation
  • The cost should be $17-$37 because you will be moderating
  • The goal for a course like this is to get your members to moderate

Strategies Moving Members Off Facebook Into Your Marketing Funnel

  • One of the keys in making the Facebook membership a long term success is interacting with your users outside of Facebook.
  • This means that you want to make sure that they’re reading their email from you.
  • Always refer to things that are exclusive in your email and in different mediums.
  • This means that all of your content should not be on your Facebook page if you want your members to interact with you elsewhere.
  • Make sure that you have separate giveaways and live events outside of this medium.

Strategies for Replacing Members Who Quit

  • You will always have members who decide to stop paying their membership fee.
  • Working to try to keep them in your membership will cause you to make the wrong decisions and devalue the group.
  • Instead, do what you can to keep people coming in to sign up for the membership.
  • Set up an auto webinar and/or consider offering a free limited time trial.
  • Always do at least one live event where you offer the training to both members and non members.
  • Seek the positive feedback of group members, screenshot all positive posts to be used as testimonials (make sure to get their permission to use).

Conclusion

  • The real benefit of using Facebook is that the people are already there, so you are taking advantage of the traffic.
  • But you are also taking advantage of Facebook’s “gating” features for your content, as well as the delivery mechanisms.
  • Make sure to give people the opportunity join you outside of Facebook for maximum marketing opportunities.
  • If you want to monetize more, do live events in addition to your content.
  • Make sure to do some free content to take advantage of the viral nature of Facebook in addition to the webinars

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