Facebook Monetization Methods


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 Facebook Monetization Methods

  • We will be discussing a method of monetization in Facebook that you will be able to implement, while at the same time, you’ll be able to allow it to run without you being present.
  • This means that once you’ve automated your traffic, you’ll be free to replicate this cycle in multiple niches.
  • We will primarily be talking about executing a content membership.
  • The reason we’d do it in Facebook is that you don’t need software and it is easy to administer, which means you’ll be able to turn a schedule over to an outsourcer.
  • The most important aspect of this membership strategy is keeping paid members entering at the top of your funnel.
  • In most cases, due to the ongoing maintenance, you’ll want to have ongoing income to accompany it; however, there are more monetization methods to consider.

Getting Fans to Opt-In on Facebook

  • Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer.
  • You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.
  • If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In.
  • Although there are many paid tools available, there is at least one that is free.
  • You will need to create a “form” from your autoresponder and then add it to your Fan Page.
  • Both Aweber and GetResponse have Apps that will allow you to connect your autoresponder to your Fan Page.

Opt-In Strategies on Facebook

  • One strategy suggested by Get Response is to Offer A Form Gated Resource to Your Facebook Page.
  • Here are the Apps that can help you:
  • Wishpond
  • Tabsite
  • ShortStack
  • Pagemodo
  • What you’re doing is to only provide your best content if someone chooses to Opt-in to Your list.
  • Use the Call To Action Button…
  • Add In A Prompt For People to Like Your Facebook Page Right after they Login and Provide and Incentive.

Monetizing Facebook: Create A Recurring Membership

  • You won’t have to worry about the membership site software; the trade off is manual admittance and deletion (can be handled with an outsourcer).
  • There are five elements to consider in creating your membership or mastermind…
  • FIRST, will your subject matter or niche support a Facebook Membership?
  • SECOND, what will you include in your membership and how will it help your business?
  • THIRD, what should you charge for your membership?
  • FOURTH, what will you deliver to the members?
  • FIFTH, managing the membership

Will Your Subject Matter Support a Membership?

  • One of the most important things in the monetization process is to determine what audience you’ll attack to support a recurring membership.
  • Being general about the niche won’t help you as much as going through a few simple steps to determine niche depth.
  • First, Determine if there is already a magazine about the subject matter…determine at what level in the niche there is magazine content.
  • Magazines.com
  • Onlinenewspapers.com
  • Are there products and services on Amazon, Ebay and/or Clickbank for the niche…at what level are the best selling products
  • For Example Weight Loss May be too general
  • Atkins Diet is more specific
  • Atkins Diet on a budget may be even better
  • Is the Niche Supported by Google and Google Trends?
  • Is the Niche a Pain Point or Goal Motivator (Pain is better)

Types of Paid Facebook Memberships, Products or Masterminds

  • You can administer a Facebook community by allowing your members to pay on a monthly basis.
  • This works best if you have someone that you can hand the administration of the site to.
  • You want someone to handle when someone enters
  • You want someone to handle support
  • You’ll want someone to handle when payment ceases
  • As mentioned the monthly fee is necessary to keep up the quality level by having the membership staffed.
  • Alternately, you can deliver a “product” but, you will want to have at minimum at support desk.
  • A one time fee still requires administration to deliver the product, but much less than an ongoing paid membership.
  • You may also want to administer a group coaching through webinars and live meetings;
  • Gotowebinar allows your members to talk back
  • Webinar Fusion Pro allows for instant archiving

Payment Systems for a Facebook Membership

  • Since you will be manually delivering the membership, your payment should lead to a thank you page as well as a notification to your support team.
  • You can use any of the affiliate platforms such as JVZoo, Warrior Plus or Clickbank
  • You will probably want to send your new members to a sign up page and Opt-In immediately after sale.
  • You can create sign up pages using WuFoo or Jotform…or a page system like Optimize Press/Clickfunnels
  • This will allow you to verify the membership with minimal follow up.
  • Sending buyers directly to the Facebook page to request access can and will lead to confusion if the link is shared.

Support Site for Your Membership

  • One of the underrated aspects of the success of your site will be the support that you able to offer your customers.
  • You don’t want to be in the habit of handling the support in your Facebook Group.
  • This can turn into negativity and complaining which is the death of any Facebook Group.
  • Go to Your Hosting Area and Set up an OS Ticket Free System
  • This will allow you to implement the ticket system as well as to have someone else handle the tickets (and outsourcer preferably).

Delivering Membership Content On Facebook

  • Delivering Membership content on Facebook is fairly easy if you choose to upload your videos direct to Facebook.
  • If you want your content to remain private, you will want to avoid third party systems to link to.
  • Facebook does have limits to the size of your video, so that if your content is too large, you may have to re-render down to a lower resoltution (ex. Going from 1080 to 720 or 480)
  • You can upload your Files to the file area, again…making sure that your content will be private.
  • Before you begin uploading content, make sure that your content isn’t being seen by others outside of the group…set your group to “Closed” or “Secret”

Additional Monetization Though Live Events

  • Just because you are collecting a membership fee doesn’t mean that you shouldn’t do additional monetization.
  • Make sure to give presentations for other products down in your marketing funnel.
  • Make sure to bring in higher profile individuals who can deliver high ticket content where you can be their affiliate.
  • When you have Live events, you can feel free to present other offers available.
  • You should avoid posting offers in the newsfeeds of your members on a regular basis.

Strategies for Creating A Funnel of  Facebook Based Products

  • When you are delivering Live Events, it’s easy to move buyers into other products that you can use to help them and deliver them on Facebook.
  • Consider offering group, webinar based coaching, if you haven’t done so already;
  • this can be a one time fee course ($9-$27)
  • This should be fixed term
  • Consider offering a one off price product with moderation
  • The cost should be $17-$37 because you will be moderating
  • The goal for a course like this is to get your members to moderate

Strategies Moving Members Off Facebook Into Your Marketing Funnel

  • One of the keys in making the Facebook membership a long term success is interacting with your users outside of Facebook.
  • This means that you want to make sure that they’re reading their email from you.
  • Always refer to things that are exclusive in your email and in different mediums.
  • This means that all of your content should not be on your Facebook page if you want your members to interact with you elsewhere.
  • Make sure that you have separate giveaways and live events outside of this medium.

Strategies for Replacing Members Who Quit

  • You will always have members who decide to stop paying their membership fee.
  • Working to try to keep them in your membership will cause you to make the wrong decisions and devalue the group.
  • Instead, do what you can to keep people coming in to sign up for the membership.
  • Set up an auto webinar and/or consider offering a free limited time trial.
  • Always do at least one live event where you offer the training to both members and non members.
  • Seek the positive feedback of group members, screenshot all positive posts to be used as testimonials (make sure to get their permission to use).

Conclusion

  • The real benefit of using Facebook is that the people are already there, so you are taking advantage of the traffic.
  • But you are also taking advantage of Facebook’s “gating” features for your content, as well as the delivery mechanisms.
  • Make sure to give people the opportunity join you outside of Facebook for maximum marketing opportunities.
  • If you want to monetize more, do live events in addition to your content.
  • Make sure to do some free content to take advantage of the viral nature of Facebook in addition to the webinars

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