Twitter has become an incredibly popular website, with millions of people logging in daily to read tweets and post their own. It’s hard to ignore the power of such a massive website, especially when their rules are so friendly to marketers!
Of course, most people don’t make the most of their Twitter followings. They log in only occasionally, usually posting a link to their latest product offering, or they make a post or two about something irrelevant and boring. This isn’t the best way or the most productive way to use Twitter.
Building an email list is perhaps the most effective use of your Twitter marketing efforts. While they may currently be friendly to marketers, you may find that their rules change at some point in the future. Even if you had 100,000 followers, it wouldn’t do you any good if their rules suddenly changed to disallow marketing!
By building a list, you will have a resource you can continue to use for years, even if Twitter changes their rules. You will also have a “captive” audience. Rather than having to rely on people noticing your tweet among hundreds of others, you will only have to get them to open an email. This is a much more efficient way to market!
Building your list with Twitter is simple. You need to set up offers and tweet a link to your offers. Those offers should give people significant value in exchange for signing up to your list. Remember that your incentives should be something people would be willing to pay for. If you offer real value with your offers, you’ll not only inspire loyalty and trust from your subscribers, but you will also potentially get those people to tell others about your offer. When people re-tweet your offer to their own followers, you’ll expand your efforts far beyond your own list, and this is a very efficient use of your time.