Facebook has a massive amount of traffic, so it’s hard to ignore it as a potential source of free marketing. Many marketers are already taking advantage of the site, but most are not using the traffic to its fullest potential.
In order to make the best use of any traffic source, it’s important to use it efficiently. This means converting visitors into email subscribers. If you don’t get people on your email list, you will be at the mercy of the sites you’re getting traffic from.
The best way to build a list through Facebook is with Fan Pages. Fan Pages have very relaxed rules, allowing for a certain amount of marketing. In fact, marketing is generally expected on Fan Pages, as that’s part of what they are there for.
You can get additional members to your Fan Pages by using viral applications, and by advertising through Facebook ads. Obviously, the more members you have, the more people you’ll be able to get onto your email list.
To use your Fan Pages effectively, be sure to build an offer that has real value for visitors. Not only will this help increase your reputation as an expert in the niche, but it will also help give people a reason to tell other people about your offer. If it’s really good, people may tell other people about it, and you can increase your traffic virally.
If you’re offering something free that people would be happy to pay for, naturally people are going to start talking about it. This could be a preview to your own product, or a supplement to an existing product you want to market as an affiliate. It could also be some sort of standalone.
Send people to your squeeze page rather than sending them to an affiliate link or sales page. People are much more likely to respond to a freebie, even if they have to opt-in to get it, than to a sales pitch. This is especially true on Facebook, where the general community vibe is anti-marketing. You have to be subtle when marketing on Facebook, and that is perhaps the biggest thing to keep in mind.