One of the biggest hassles experienced by email marketers is coming up with quality content they can use for their subscribers. Many people can’t think of anything to say, so they say nothing at all. This is one of the worst things you can do, because your list will go “stale”. If they don’t hear from you in a long time, they will forget who you are, and they will forget why they joined your list in the first place.
There are two very simple resources for finding quality content to send to your list. You can either outsource autoresponder sequences or individual emails, or you can use PLR content.
If you want to outsource, you should try to find someone who has proven experience writing email messages. This isn’t as simple as it sounds, because most writers will not have experience with this.
I suggest posting an ad here:
Mention that you’re looking to hire someone who is experienced with writing email messages and autoresponder sequences, and be sure to get samples. Make sure their samples are compelling, interesting, and offer real content to readers.
Using PLR content is also a very good option, especially outside the internet marketing niche where people aren’t as likely to have already seen the content. There are many great resources for finding PLR content.
Ideally, you want to find autoresponder content, but regular PLR articles work just fine. Just be certain the articles are well-written, free of spelling errors and obvious grammar issues, and offer real value to readers. Remember, people will think you are the one who is writing the content, so you want this content to convey your expertise in the niche you are marketing in.
Some good resources for PLR content include:
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